Coaching & Consulting

Hi! I'm a Women's Empowerment Coach + Make Your Bold AF Dreams Inevitable Consultant who brainwashes brilliant women into deeply loving & believing in themselves and their ability to do anything they set their minds to SO MUCH SO that taking bold & courageous action almost takes itself. Combine that with my 30+ years as a strategic project manager and you can't help but make your Bold AF Dreams a reality so buckle up!

I'm Jen Vertanen

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Are you feeling like you’re trudging through your days, stuck in a midlife funk?

My friend, you are not alone! Not by a long shot.

Many of us hit a point where life feels a bit more monotonous, a tad less colorful, and a whole lot of WTF-ness.

In fact, research shows that we hit our peak happiness slump around 47.5 before rebounding to become happier in our life again.

But here’s the good news – this isn’t the end; it’s actually a thrilling beginning if you let it be.

You can let it be the speed bump it is and drive over it slooooooowwwwwwllllly while you white-knuckle grip the wheel OR you can hang on for dear life as you gleefully yell, “Whhhhhheeeeeeeeeeee!”

If you’re here reading this, you fall into the “Whhhhheeeeeeee” camp so let’s dive into how you can break free and rediscover the vibrant, passionate you that you know is still inside.



First things first, acknowledge the funk

First things first, let’s call it what it is – a funk.

There’s power in naming it so don’t gaslight yourself into believing it’s anything better than what it is.

And a slump can feel awful.

Whether you’re feeling unfulfilled, restless, or just plain bored, acknowledging these feelings is the first step to overcoming them.

It’s okay not to be okay!

You will get to the other side but if you want to get there faster, hire a midlife coach (hi 👋🏼, I’m a midlife coach) to help you with tools, resources, and guidance customized just for you.

Reconnect with your desires!

What do you want in life? How do you want to feel as you’re living your life? What sets your soul on fire and excites the hell out of you?

✨ What’s a hobby you let go by the wayside as you were raising the kiddos?

✨ What’s a place you’ve always wanted to visit?

✨ An experience you’ve always wanted to have?

✨ Something you’ve always wanted to learn?

Make a list and for the love of all that’s holy, don’t judge whatever comes up no matter how big, small, wild, or seemingly unattainable things may seem.

Dream big. Now’s your time. Don’t forget that.

Create a vision for your future

Your 80-yo future self has SO MUCH she wants you to know about how you can be living life NOW so that she’s able to feel happy, fulfilled, and very much still enjoying life.

👵🏼 What does she look like? Is she frumpy dumpy or rocking the pink hair and bright colors like mine is?

👵🏼 Is she laughing, traveling, creating? Or is she sitting in her La-Z-Boy watching the days pass her by?

👵🏼 Who is she spending her days with and what is she doing to stay engaged in life? Or is she lonely and kind of resentful that her children don’t visit as often as she’d like?

What can you do NOW to live life in a way that makes her proud?

Let your vision of her guide your choices and actions in the here and now.

Use your future to fall in love with your present.



Small steps add up to big changes

Overwhelm is real but remember, even the grandest journey starts with a single step.

That feels a little platitude-y but you know exactly what I mean.

Your kiddo didn’t start walking or talking from day one. They needed time to be in the messy goo of infanthood before their bones were strong enough to walk and their mouth muscles capable of forming words.

Choose one small thing from your list and start there.

It could be as simple as reading a book from a genre you love or trying a new recipe or planning a trip to Red Rocks to see that band you’ve been dying to see for years.

Progress, not perfection.

Also? Don’t overthink your small steps. If something feels overwhelming, ask yourself, “What the smallest step that would make this feel easy and good?” and then do that.

Build your self-trust by showing up for yourself in big and small ways over and over again until you’re the woman no longer in a funk but back to thriving.

Challenge yourself!

Staying stuck is often the easier path because it’s what we know…it feels safe and our nervous system and brains LOVE feeling safe.

It’s literally their favorite feeling and they will do anything and everything within their power to keep you “safe”.

Which isn’t helpful when you’re in the midst of a midlife funk desiring anything but the feeling of stuck!

So what can you do?

You can challenge yourself to get outside your comfort zone and explore something you’ve never had the lady balls to do before.

We’ve covered this up above. Make a list of all the things you’ve always dreamed of doing but never thought you could and then pick ONE and challenge yourself to do ONE SMALL THING™ that moves you closer to having that “thing”.

You do hard, uncomfortable, awkward things all the time. You’ve got this.

Challenging yourself and taking action builds confidence in yourself and positive self-esteem.

Connect with others

You’re only in this funk alone IF you don’t reach out for support whether it’s your BFF, circle of girlfriends, family, or finding a community of like-minded souls.

Support is absolutely crucial.

Find and join groups on Meetup. Attend workshops. Consider coaching.

Surround yourself with people (online and IRL) that get you and want nothing but the best for you and then lean on each other to help each other grow and learn.

Feeling isolated is literally the opposite of what you need to lift you out of your funk so stop it already.

Take care of yourself

You matter just as much as anyone else and your relationship with yourself is the most important one so may as well make it a good one!

Make sure you’re getting enough sleep and water. Move your body. Nourish your insides. Indulge with intention.

Take care of you no matter what.

It’s the opposite of selfish to put yourself first sometimes and get your needs met including taking care of yourself.

Taking care of yourself is what helps you show up in all the important roles in your life as your Favorite Self – mom, partner, daughter, friend, leader, volunteer, etc.

Do something bold!

My 80-yo self was begging for me to add some bright pink and other colors to my otherwise grey, white, and black wardrobe so that’s what I did.

💗 Fuschia Doc Martens

💗 Magenta in my hair

💗 Bright yellow sweaters

💗 Nose ring

Let me tell ya…it’s hard to be in a funk when you’re doing something that feels bold to you!!!!

Your bold is going to look different than my bold but my point is, make a list of things that feel bold to you and then pick a couple to play and experiment with.

You don’t know unless you try!

Bringing it all home

Getting out of a midlife funk is about rediscovering and embracing the true essence of who you are.

It’s about taking intentional action towards a life that excites the hell out of you and radically fulfills you.

Only you have the power and control to reignite your spark.

Start today. Take one small action. Don’t overthink or overcomplicate…just do.

Step by step, bit by bit, day by day, you move yourself out of your midlife funk and into living a life you love the hell out of.

jen v. xo

YOU KNOW EXACTLY WHAT YOU WANT & NOW IT'S TIME TO MAKE IT HAPPEN

Let's fucking go

The only thing getting in your way? You. Sign up for my FREE guide to make self-doubt your bitch & actions you can start taking today on your Bold AF Visions

Hey there! I'm Jen V.

I'm a unicorn mix of coach, mentor, consultant, wing woman, & slightly annoying cheerleader with 30+ years experience as a strategic project manager  who can help YOU make your Bold AF Visions INEVITABLE

When I say I've got you...I'VE LEGIT GOT YOU.

Epic shit happens when we work together whether it's delivering multi-million dollar projects, writing your first or next novel, reinventing yourself after divorce, creating the next must have app, getting the promotion, going back to school, starting the non-profit, or whatever epic shit YOU want to do.

What you learn extends well beyond the bounds of us working together. You will know how to make your Bold AF Visions a reality for the rest of your life.


I KNOW EXACTLY WHEN TO...

give you a swift kick in the ass and/or nudge you forward (you always decide how hard)

give you a helping hand to the other side when all you want is to bury your head in the sand

remind you of the absolute badass you are and that you've absolutely got this especially when you forget

give you encouraging words in a non-blowing smoke up your ass way and funny memes...always funny memes (you decide how inappropriate because trust my friends, I can go there)

help you learn how to celebrate the hell out of yourself (none of that self-deprecating shit no matter how funny it is) with every action - tiny or GINORMOUS - don't matter

 BE UNAPOLOGETICALLY YOU 🤌🏼 LIVE YOUR FUCK YEAH ✨ GIVE ONLY THE RIGHT FUCKS 🌶️ LOVE THE HELL OUT OF YOURSELF & YOUR LIFE 🤟🏼 BE UNAPOLOGETICALLY YOU 🤌🏼 LIVE YOUR FUCK YEAH ✨ GIVE ONLY THE RIGHT FUCKS 🌶️ LOVE THE HELL OUT OF YOURSELF & YOUR LIFE 🤟🏼  BE UNAPOLOGETICALLY YOU 🤌🏼 LIVE YOUR FUCK YEAH ✨ 

© 2024 Jen Vertanen & She gave herself permission