Turn your Never. Fucking. Again. moments into living & loving the hell out of yourself and your life

Live a life that makes your whole self proudly say, "Fuck yeah I did!"

Be the example of what's possible

Life Doesn't wait so Spend your Fucks Wisely & Live Your life unapologetically

get your free roadmap to learn how!

Going back to school for the career you've always wanted instead of the one you thought you should have but literally makes you want to poke your eyeballs out?

Having the adventure of a lifetime as you retire to the mountains of Ecuador only to finally find YOUR people as you quickly shed 50 lbs. with all the walking you do through city squares full of vibrant and rich culture?

Starting the non-profit that's been on your heart since forever and being a leader in your local community as you do good, important work alongside others who care deeply too?

Surrounding yourself with deeply rich and meaningful relationships...your ride or dies...that make you laugh so hard you almost pass out and hold you when you cry without judging the reasons why you're crying?

Bringing your full self to how you mom / wife / partner / sister / daughter / friend / leader / whatever else roles you play and seeing your most important relationships thrive...including the most important one of all...your relationship with yourself?

Filling your days with meaning & purpose as you make those long held dreams a reality (like finally putting your art out there?)...the ones you've squashed down as you did all that adult-y stuff?

Riding the waves as a small business owner as you build your team, become the boss you've dreamed of, and create your legacy?

High-fiving yourself while you yell, "Fuck yeah, I did!" as you bust through what you used to think wasn't meant for you time and time again?

What becomes possible when you're loving the hell out of yourself and your life?

Imagine using your Never. Fucking. Again. moments as fuel to stop fixing & start LIVING

I help you design your own, unique version of A Fuck Yeah Life that is boldly & unapologetically YOU and then go after it one courageously tiny or bold action at a time

This is all epic shit my clients have done except Ecuador...that was my mom. I def. get my love of adventure from her!

What dreams become possible when you intentionally live the life you want?

We've all Been through some shit

Divorce/break-up, shitty childhood, loss of a loved one(s), having an accident, losing your job, receiving a scary health diagnosis, passed over for a promotion, an empty nest, milestone birthdays that have us questioning what the hell we're doing with our life, too many "laying on the bathroom floor crying" moments, life's general fuckery...

We can either let it all define us and drag us down OR we can do the work to rise from the ashes. I choose to rise and if you're here reading this, you do too. I love that for us.

Hi! I'm jen

I help women become their most real, most authentic, most unapologetic, most favorite selves and from that energy, do epic shit & live lives they love the hell out of


Living A Fuck Yeah Life is an inside out job which means your relationship with yourself is the most important one so we always focus there first before going outwards

No one else gets to say what your unique version of A Fuck Yeah Life looks like, feels like, sounds like, etc. OR how it fits into your existing life and responsibilities

Who you become along the way is infinitely more important than some mythical final destination

Feelings > action. It's so much less about what you do and so much more about how you feel as you're showing up day to day living your life

Your past does not have to dictate your future because you have a choice each and every moment you're alive. Who you've been has gotten you to where you are now and that in and of itself, is extraordinary. Who you're becoming is just another stunning iteration

Your dreams and desires are on the other side of doing some things differently than you've done in the past and instead of letting this scare you, you excitedly use it to propel you forward

Progress over perfection. Life is going to life...it's how you keep going that defines who you're choosing to be

Life never needs to be "just so" for you to feel deep levels of fulfillment, contentment, joy, meaning, purpose, etc. You are a nuanced creature capable of holding a multitude of feelings, experiences, and truths no matter how sucky or joyful, mundane or exhilarating

You do NOT need to burn everything down to have what you want unless what you want is a clean, fresh start

Stop fixing & start LIVING. Decide who you want to be and then decide what actions you're bravely willing to take to become her so you can have the life you want to have.

Be. Do. Have.

I had plenty of my own Never. Fucking. Again. moments until I decided to stop fixing & start LIVING

the full story

Thank you for showing me the mirror and allowing me to finally see and acknowledge the fear that I have been living with. This fear has been so deep that it is literally preventing me from moving forward. It is because of your warmth, kindness, and ability to “go there” with me. You held me in such a safe space that I was able to finally see myself and know that I was going to be okay. You have an incredible gift.


"Working with Jen feels like coming home at the end of a long day, whipping off your bra & getting into your pjs, sinking down into a comfy chair with your cozy blanket and a glass of red, and taking the deepest breath you've taken all day...and then she drops an innuendo that has you laughing your ass off...."

© 2024 Jen Vertanen & A Fuck Yeah Life

An ADHD &  LGBTQ woman owned business