For the go-getter, decision-maker, get-shit-doner, have-it-all-er, personal-development-side-eyer who falls asleep wondering if this is all there ever is

Not another life coach full of generic self-help advice & unhelpful platitudes

Unconventional wisdom for loving the hell out of yourself & your life

most days because hello...human

✨ Know who the hell you are so you can....
✨ Go after the more you need from life so you can...
✨ Fall in love with your damn self already



In fact, I think you absolutely need to put yourself first - at least some of the time - so you can be the mom, partner, daughter, auntie, leader, biz owner, etc. you want to be.

Including the woman who has her own back and gets her needs met too and inspires other women to figure their own shit out.

Not some stressed out, overwhelmed, hangin' on by a thread, barely keeping your head above water, always having to be the "strong" one version of you.

But the you who is whole, emotionally well, resourced, deeply content, & radically fulfilled.

I don't think it's selfish to put yourself first

My other bold belief?

I think it's selfish NOT to "do the work" to live and love the hell out of yourself and your life. I think it's harmful to NOT model it for future generations.

I said what I said and I will absolutely die on that hill.

You've got this "all things to all people" thing down pat...

And for all intents and purposes, you look like you have your shit together. You're ambitious, clever, successful and you get shit done. 

You're there for your family, your work, your parents, etc.

But when it comes to being there for yourself? Getting your needs met? Feeling whole, fulfilled, content?

We're not taught it's ok to do that so we don't. We're told we should be selfless, that we can "have it all" whatever the eff that means, to put our best foot forward, and achieve, achieve, achieve.

And that's created a world of women feeling exhausted, burnt out, wondering if this is all there ever is, deeply unsatisfied, unhappy, kind of resentful if we're being honest, and wondering who the hell we are anymore.

I'm not cool with this and neither are you.

How do I know this? Because you're here

What doesn't become possible when you've healed the ish holding you back from living & loving the shit out of your life?

Courage to explore a new career.

Boldly living a life you love the hell out of - one that lights you up and inspires others.

Being the mom, partner, daughter, grandma, leader, biz owner, friend, etc.  you’ve always wanted to be.

Confidence to start your own business or non-profit.

Excitement as you rekindle/mend your marriage or enter the dating pool.

Bravery to retire to the mountains of Ecuador like my mom did.

Surrounding yourself with women who just get you and love you no matter what.

Wholeness as you heal your ish and literally almost anything becomes possible.

What you want is on the other side of "doing the work" and I can help

And I'm going to show you how

What I know...

It takes radical honesty as you look in the mirror...

...learning to flex your self-awareness muscles as you work through years of baggage lurking in deep, dark spaces (Hello Away's super cute The Bigger Carry-On!)

Treating yourself with kindness & compassion as you face the hurts and fears...

It's time to go there , my love. It's time to put your needs first as you untangle all the ways you've set your life up to survive because now it's time to THRIVE.

It's time to "do the work".

And I absolutely can help.

You can STOP asking if this is all there ever is and START being the woman who goes after what she truly wantsneeds so she can love the shit out of her life

Because if nothing changes, nothing changes

I know that hurts a bit...

Why me? I'm a Certified Life Coach and I've been there, done that and have the receipts to prove it including being my favorite person. I both love AND like myself and that's saying a lot when you read my story!

For over a decade, I've helped women figure out who they really are and heal whatever's getting in their way so they can boldly live a life they love the hell out of.

I've helped women just like you overcome not-enoughness, self-doubt, and grappling with the question if this is all there ever is because life's too damn short to live anything less than a life well lived and loved.

Hey there... I'm Jen

I'm a magical mix of coach, mentor, hair-holder, hype person, & all-around charmingly awkward gal. I'm also an expert at getting people to take action.

I used to not like myself or my life. I didn't know who I wanted to be. Oh - I looked like I "had it all" but was carrying some pretty heavy baggage with a chip on my shoulder that screamed, "I don't need anyone else!"

So of course I felt lonely, broken, disconnected, resentful, ungrateful, etc. inside.

And you never would have guessed which made me feel like a fraud. Fun times.

I had my rock bottom moment when I almost walked away from my marriage - the one person who'd always had my back and loved me no matter what...

...and realized at the 11th hour the HUGE mistake I was making.

What came next was  "doing the work" to heal my marriage, learning how to heal myself, untangling what I needed to feel whole, becoming my favorite person, and everything in between.

Because wherever you go, there you are.

Your story may be like mine or it may be completely different.

Regardless, I know that "doing the work" to live & love the hell out of yourself and your life is available to you too no matter your circumstances.

It''s so nice to meet you!

Me pretending everything was "fine"

1. The simple desire to be and have a life that is even more amazing than it already is (or looks)

2. The deep belief that what you truly want is possible for you (Not there yet? That’s what we’ll work on first!)

3. A desire to have fun, be curious, and an openness to do things a bit differently than you’ve always done because if nothing changes, nothing changes

There are only 3 things you need to "do the work"

Thank you for showing me the mirror and allowing me to finally see and acknowledge the fear that I have been living with. This fear has been so deep that it is literally preventing me from moving forward. It is because of your warmth, kindness, and ability to “go there” with me. You held me in such a safe space that I was able to finally see myself and know that I was going to be okay. You have an incredible gift.


Heather K.

Answering your "What's next?" is on the other side of "doing the work"

Stop feeling like life is passing you by and take complete control of your own happiness & fulfillment regardless how anyone else thinks you should be living your life. Be unstoppable, unbreakable, and unfuckwithable.

Joy instead of regrets. Courage to act in spite of fears. From overwhelmed and treading water to thriving. 
Freedom from self-destructive, self-sabotaging behaviors. Knowing deep in your bones you're worthy as hell of a life well lived and loved.

Undertake the most important project of all: YOUR LIFE. Discover how much there is to love about yourself. Stop waiting for life to be "just right" before living a fulfilling life. Live the life you've always wanted without having to burn it all down unless you really really want to.

My unique approach - the one that catapulted my own healing - starts with the end in mind with one simple question.


The one who is still loving the shit out of herself and her life.

She has all the answers and will gladly share because she's going to be hella pissed if she's sitting in her La-Z-Boy bogged down with regrets, missed opportunities, and unfulfilled dreams.

From there, we:
quickly reverse engineer (I'm also a software dev project manager and pretty much an expert at this) so it's applicable AF to both current AND future you

✨ dig into and heal what's holding you back (old beliefs, patterns, stories, etc) so you can reinvent your relationship with yourself and always have your own back

✨ create tools and systems so you never again lose sight of who you are and what you need

✨ determine specific actions you can start taking TODAY to move you closer and closer to becoming your future self and what's next for you and then...actually take them. IKR?!?

A) it just works and B) it's actually pretty fun so "doing the work" doesn't feel like such a slog.

"Do the work" with my proven process & powerful coaching

Download this FREE non-woo guided visualization and workbook to help you be well on your way to becoming your favorite person and answering "who the hell even am I?" by tapping into the wisdom of your best 80-yo future self who is NOT messing around when it comes to her happiness & fulfillment

Jen has a magical way of getting right into the crevasse of an issue and lovingly helping you to crack it wide open in order for you to let it properly heal. She has an ever-so-loving presence about her and will momma bear through the unshackling process of coming home to yourself and healing from the issues that lie deep down inside of yourself.


Lina B.

It's time to "do the work"

And it's not hiding in the pages of the latest personal development book

Putting yourself first at least some of the time, getting your needs met, going after what's next - it's all the opposite of selfish. You matter just as much as anyone else. It's time.


Learn how to apply my signature SELFISH framework in your life and read other blog posts while you're there. This is the core of any work I do with clients, workshops, or programs.

Curious what wisdom your best 80-yo future self has for you? Take the quiz to make sure 80-yo you isn't sitting in her La-Z-Boy hella pissed you didn't take action sooner!

What to do next...

If you're reading along and are like "Hell yes I need this!!!!!" let's make it happen. 1:1 coaching may be the perfect fit for you and I promise I help get you there (figuring out who you are and what you wantneed through taking intentional action because who has time for dickin' around) faster.

Working with Jen has given me clarity & courage around accepting my true self

Any time I got off a call with Jen I felt refreshed and clear-headed. She always held a safe place for me to clear my mind while also asking powerful questions to help me see things from a new perspective. She helped me realize I’m never really alone.

Alex B.

Download the fastest & fun way to get unstuck for good! 

FREE workbook & non-woo guided visualization that puts joy, pleasure, and delight front and center so you can't help but answer "who even am I anymore?" and make lasting changes to live & love your life as your favorite person

Uncover what drives your happiness & fulfillment so you can stop wondering if this is all there ever is

Take charge of that happiness & fulfillment NO MATTER WHAT instead of waiting for others to give their approval 

Answer what it is you wantneed from the rest of your life so you can get unstuck and start taking action 


Still need help?


I so so get that. Book a free, no obligations, non-salesy (because ew) call to chat about ways I can help you get out of your own way and become your most favorite person

What advice does your 80-yo favorite future self have for today you?


Have some fun with this slightly NSFW, fun ala-Buzzfeed quiz to find out!

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