Life Design Coach and creator of The SELF Approach™

This is my corner of the web where I share unfiltered advice, practical tools, and laughter at life's sometimes fuckedupedness - all meant to help you live & love the absolute hell out of yourself and your life.

I'm Jen Vertanen

Love Your Damn Life

Do the Work

Tips, tools, & practical advice for how to do the work learned from doing this work myself & with clients


What's life without living & loving the hell out of it? Learn what it means for YOU

Love Your Damn Self

Because the fastest way to love your damn life is to love your damn self!

Love Your Future Self

My fave, most fun way for quickly identifying what YOU need to love your damn life NOW

Hey hey!

Midlife & Beyond

Take the bull by the proverbial horns and claim midlife as YOUR time to live & love the hell out of yourself and your life

Life Design

You get to be the architect of your life. Take bold action to live your version of "OMG I love my damn life!"

How Are You Making the 2nd Half Even Better Than the 1st?

2 funny older women flashing a highway below them with a yellow circle and the words Making The Second Half Even Better Than The First

I believe the second half of one’s life is meant to be better than the first half. The first half is finding out how you do it. And the second half is enjoying it.

~ Frances Lear

You’ve done everything “right”. You’ve checked the boxes, raised the kids, climbed the ladder, thrown the best birthday parties, traveled, support your friends through life, loved your partner, etc.

And yet…you’re left feeling there’s got to be more.

And you feel kind of guilty for feeling like what you have isn’t enough but…that might be the very thought that’s holding you back.

What if life isn’t about checking the boxes…at all?

What if life is meant to be fuller and richer? What if there IS more waiting for you to decide there’s more?

Do you go after it with the gusto of an overly confident, mediocre white dude? Do you ignore the yearnings and keep plugging away wondering if this is all there ever really is?

What inspires you into action? Is it the loss of a parent or watching a friend recover from a heart attack? A divorce? An affair? A random Tuesday in the middle of winter when it’s grey and dreary outside?

What if you make a powerful decision today that your second half is going to be even better than your first?

What then? What becomes possible in your world when you decide?

Let’s do this; I’m here if you need help cutting through the noise and clutter in your brain.

Hey there!

I'm a magical mix of coach, perspective-shifting mentor, hair-holder, consultant, wing woman, get shit done'r, silver lining finder, & slightly annoying cheerleader

I'm Jen Vertanen, Make Shit Happen Coach + creator of The Fuck Yeah Methodology

I used to roll my eyes at the notion of self love and loving my life because it felt so far outside the realm of possibilities. I thought both were saved for those who'd escaped childhood unscathed.

But a perfect storm in 2015 had me wake TF up and heal my childhood ish. Along the way, I started to not only love but LIKE myself and I stopped wanting to escape from my life and instead, intentionally create my exciting future. That's saying a lot when you read my stories!

And now? I get to help women all around the world fall in love with themselves, their lives, and create the future THEY want. How cool is that?!?

Make Shit Happen coaching to help you bring your Big Ass Goals w/Soul (BAGS) to life and live your Fuck Yeah. Life doesn't wait. Give your fucks wisely & live your life fully.

© 2024 Jen Vertanen + A Fuck Yeah Life

An ADHD &  LGBTQ+  woman owned business