Because life is too damn short to be thinking "Is this really all there ever is?" and "Who the hell even am I anymore?"

If you're not jumping out of bed at least somewhat excited to do it all over again today...


You don't necessarily need to go full on Moira Rose (unless you really want to!) but you're also tired of painting a perma grin on your face pretending everything is fine when everything is not, in fact, FINE.

✨ A sense of the unaccomplished

✨ Giving up your identity for the sake of your family & career

✨ A burning desire for more from your life

✨ A deep longing to leave some form of legacy

✨ A yearning for a more meaningful and fulfilling, inspired and inspiring life

✨ A lingering unhappiness you just can't put your finger on

✨ Resentfully putting yourself last on your priority list time and again

You can "have it all" but sometimes we need more. It's not good, bad, right, or

Stop going to bed each night wondering if this is all there ever is and start not only dreaming...but taking action on what's next

You? You're ready to "do the work"

Satisfaction. IMPACT. Fulfillment. Meaning. Joy. EXCITEMENT. Contentment. Purpose. Connection. Enjoyment. PLEASURE. Adventure. <insert your own feeling here>.

Knowing exactly who you are so you can live & love the hell out of your life? That shit is priceless.

"Life is a hamster wheel and I can't wait to run around in circles..."


What if you put down the personal development books (because let's be honest - they're hurting more than they're helping at this point), just for a moment, and try a proven, enjoyable framework for "doing the work"?

One that starts with desire and can't help but end in healing so you can live & love the hell out of your life NOW!

The opportunity costs of just going through the motions are staggering...

You don't need to be Albert Einstein to know the world is hurting let alone how it's impacting you (and your loved ones) in your day-to-day life.

Hurt people hurt people and we have a whole Zombieland-level hoard of people walking around deeply wounded, feeling discontented, unhappy, unfulfilled, resentful, angry, etc. We're not taught how to be emotionally well & fulfilled...only how to achieve and burnout to a crisp.

It's why the personal development industry is projected to be $50B+ by 2028

where together we create The Big Audacious Book of You; Your Owner's Manual & Roadmap To Living & Loving The Hell Out Of Your One Glorious Life so you never ever question again if this is all there ever is and know deep deep, down in your bones who the hell you are

"Do The Work": a 3-mo immersive, strong bias for action, experiential, high-touch experience

Which is exactly why I created

The one-on-one way to quickly  & enjoyably "eh - it's ok" proof your life for good!

Working with Jen has given me clarity and courage around accepting my true self and the values of connection. Any time I got off a call with her I felt refreshed and clear-headed. She always held a safe place for me to clear my mind while also asking powerful questions to help me see things from a new perspective. She helped me realize I’m never really alone.


Alex B,

These are the exact tools & methods I used to transform my own life from the inside out

Never question again, "Is this really all there ever is?" and "Who the hell even am I anymore?"

Twelve weeks of expert guidance from someone who has been there, done that and lessons to help you tap into your deepest desires, define the more you need in your life, and take intentional & inspired action to live and love the hell out of your life

All designed to give you tools for life and be the last personal development product you'll ever need.

You'll walk away with:

✨ Knowing what you need more of in your life and exactly how to get it

✨ A roadmap for turning those unaccomplished dreams into reality

✨ Knowing what goes into the care and feeding of YOU so your needs continue to be met and you're never at the bottom of your list again

✨ Having your back always along with all the selfs - kindness, compassion, worthiness, love, friendship, leadership, and most importantly - awareness

✨ A library of tools & resources you'll use time and again because life will absolutely throw you curve balls and you're going to be prepared

Never again question... this really all there ever is?

...who the hell even am I anymore?

...why have I worked so hard for (looks around)...this? this even what I want anymore?

There’s an endless stream of inputs from our parents, culture, society, media, etc. of who we should be.

But have you ever stopped and thought - who do you want to be? What do YOU need from your life?

And even if you already know who you want to be, we’re not taught how to sort through our baggage (oh hello, super cute Away The Bigger Carry-On ) so we can actually be that person.

We’re taught it’s selfish to focus on ourselves…to put ourselves first sometimes so we can make sure our needs are met too.

Until now.

This work is for brave women who are ready to take action to be their unapologetic, unstoppable, unfuckwithable selves because what doesn't become possible?

In our 3-months together...

We’re going to embark on a journey and plot our destination.

Our goal?

Moving you from point A to point
“You know who the hell you are and will never ever again question if this is all there ever is”.

We’ll plan for obstacles and setbacks, celebrate the hell out of the wins, and analyze progress for tweaks and course-corrects.

We start with the end in mind and work backwards to plan out practical + tactical actions you can be take today to move yourself forward.

We answer the question of who you want to be and what you most want & need in your life so 80-yo can look back and say “That was one helluva ride and I loved most every second of it”.

It’s all about collecting data objectively - building awareness of:

who you are today
who you’ve been
what’s gotten you here, and
where you want to go

and using that data to create a roadmap full of intentional + inspired, practical and tactical, magical action.

Each week we dive into focused areas to help build The Big Audacious Book of You - your tangible owner’s manual and roadmap that you will refer to again and again throughout your life as you continue to iterate and evolve.

Using my expert project management skills I guide you through the entire process - from high-level strategy to just enough planning to a metric-ton of inspired action and reflection so we can course-correct and adjust as necessary.

We start with the end in mind

Feelings of excitement, expansiveness, hope, and deep belief during our weekly (12) 60-minute conversations where we roll up our sleeves and go deep to identify what you want, what's holding you back, and specific actions you can start taking today

✨ Comfort in knowing what to do next to bring your desired future self closer to your current self so you can build momentum as quickly as possible and learn how to keep it going when life has other plans

Feeling hella supported with me in your back pocket (via voxer) as you process, dream, scheme, freak out and allthethings. We can even pretend to be Dusty Buns and Suzie Poo while we sing "The Neverending Story" to each other (I'm game if you are!)

Confidence with the life-long skills and knowing you'll always have your back and exercises that are actually fun to do because I don't know any other way to make lasting changes stick

An actual, tangible (digital) book full of all the things you need to always know exactly who you are and what you need, ways to orient back to yourself when life happens, and a roadmap to living & loving the hell out of your one, glorious life

✨ A random sprinkling of surprises the good 'ol fashioned way (aka snail mail) because delight is my middle name (it's actually Ellyn but go with me here...)

What you get...

We start with the end in mind (starting with a detailed vision of your 80-yo future self) and quickly reverse-engineer so you can take action TODAY


I want to get you into action as quickly as possible; we never rush the process but I also don't let you dilly-dally. Life is far too short and precious for that


I believe in putting yourself first sometimes (tbh, oftentimes) because I know you getting your needs met allows you to show up even better in your many roles


My process is powerful & life-changing

After we chat, if you're a yes, I send you the invoice based on whatever we talked about (in full or cash flow friendly payment plan), a contract and once paid and signed, I send you your welcome packet and the work begins!

You check in with yourself - is your gut telling you this is the right time and high-level support is exactly what you need and you're excited by the possibilities? 

And if you're a no? No worries and know that I loved connecting with you and I'm always in your corner and you know where to find me.

If yes, we either hop on a no-obligation, non-salesy call (because ew) OR we chat in our DMs and make sure we're a good fit which we probably are if you've made it this far! Prefer email?

Here's what can happen next...

Keep things status quo and keep wondering if this is all there ever is...

Continue strong-arming your way through life & to-do list you're barely on


Put your brave pants on and get support so you can take control of your happiness & fulfillment

Create a solid, loving relationship with yourself so you always have your own back

Stop living from a place of unaccomplished dreams

You can...

If nothing changes, nothing changes

Your investment for all this...


pay in full or cash flow friendly payment plans - 3 monthly payments of $800 or 6 monthly payments of $400

Expert guidance and support over 12 sessions where you:

Become your favoritest self by knowing yourself inside and out so you never have to second-guess who the hell you are

Live & love the hell out of yourself and your life because you know exactly what you need to keep you happy, content, and deeply fulfilled

Know what's next and how you're going to go about doing it

Are prepared for life’s curve balls with a library full of tools & resources you'll use time and again 

Always have your own back through prioritizing yourself without feeling guilty alongside all the other important things on your to-do list

Turn those unaccomplished dreams into a reality with a roadmap that excites the hell out of and energizes you

Jen has a magical way of getting right into the crevasse of an issue and lovingly helping you to crack it wide open in order for you to let it properly heal. She has an ever-so-loving presence about her and will momma bear through the unshackling process of coming home to yourself and healing from the issues that lie deep down inside of yourself.


Lina B.

Thank you for showing me the mirror and allowing me to finally see and acknowledge the fear that I have been living with. This fear has been so deep that it is literally preventing me from moving forward. It is because of your warmth, kindness, and ability to “go there” with me. You held me in such a safe space that I was able to finally see myself and know that I was going to be okay. You have an incredible gift.


Heather K.


We're going to make sure we're a good fit and you're ready to "do the work" well ahead of time but if for any reason we get a few calls in (3 to be exact) and you're just not feeling it or it's not, in fact, the right time?

I give you a full, no questions (well - I will ask if it's fear making the decision (it'll be popping up around now) because we can work with fear!) asked refund (minus sessions used) because there's nothing worse then being locked into a contract and not getting what you expected or need.

I've never needed to do this but it's there just in case!

Not only am I a Certified Life Coach, I've been coaching and mentoring people for literal decades through my professional work as an expert software development project manager.

I know a thing or 100 about "doing the work" and getting results quickly.

I once tried to burn my entire life down by leaving my husband and it backfired spectacularly when at the 11th hour, my heart finally started talking louder than my ego.

My heart did NOT want a divorce and knew it would only make my loneliness, discontent, and restlessness 10x worse.

Thankfully my husband took me back which kickstarted rebuilding myself from the inside out because wherever you go, there you are.

Through "doing the work", I not only healed myself and my marriage but years of childhood trauma and decades of heartaching loneliness.

It's my absolute pleasure, honor,  and delight to help other women say a ginormous "Fuck you" to a world that profits from our pain and live & love the everloving hell out of our lives instead.

Hi! I'm Jen Vertanen

I help "have it all" women live lives that feel as good as they look

✨  Feel stuck...not quite happy if you're being honest but also kind of guilty because your life is actually pretty freaking great and who are you to want more?

✨  Are wondering if this is all there ever is because EFF THAT!

✨ Feel both over and underwhelmed with life. You've done everything "right" but feel like you're existing...languishing and dammit - you want to THRIVE

✨ Are unable to truly be present in your life because you always kind of feel like you have one foot out the door

✨ Are the one in your friend group who "has it all together" but if only they knew the daily inner struggle dancing a rager in your head

✨ Have stacks of self-help books that are collecting dust because actually doing the work feels overwhelming and like one more thing to do

This is for you if you...

We're a good fit if you...

✨ Know there's more for you than checking the boxes but you're just kind of burnt out and ready to wave the white flag and ask for guidance & support

✨ Are ready to really dig deep and figure out a) what you truly want from life (i.e. not someone else's dream) and b) what's getting in your way from that today

✨ Feel excited to take inspired & intentional action

✨ Love getting curious, experimenting, and believe imperfect action is greater than getting it "right"

✨ Value perseverance, determination, and grittiness coupled with heaping doses of self-kindness and compassion

✨ Have a good sense of humor and don't get offended easily (I have the sense of humor of a 12-yo boy so...)

let's work together

This is best for the woman who is a go-getter, action-taker, magic-maker, get-shit-doner who "has it all" but goes to bed each night feeling kind of stuck, bored, unsatisfied, unfulfilled, and wondering if this is all there ever is.

She knows she is meant for more and is DONE feeling guilty about it and is instead, ready to take the bull by the horns and ride that sucker until she's living a live that lights her up, turns her on, and has her going to bed each night thinking, "I can't wait to do that again tomorrow.".

She might not be sure what that "more" is but that's exactly why this is the right time, right package.

She's done feeling like time is slipping by and she's no going to live her remaining decades thinking, "Is this really all there ever is?!" and doing the same old same old routine.

My brilliantly perfect client is a women who knows her worth and sees glimmers of who she wants to be but isn't sure how to get there. That's where I come in and that's when the magic-making begins.

Is this you? Let's hop on a call and discuss!

If you've read my About page already you know I'm warm, funny, sarcastic, irreverent, and sometimes stick my foot in my mouth. I'm also super safe, non-judgmental, and not afraid to lovingly call you on your b.s. that's holding you back.

Think of me as your fave older sister that you can tell anything to. She'll keep your secrets, hold you to a high standard, see the potential in you and work to draw it out and she will cheer you on almost embarrassingly so. She might even sneak you some Boone's Farm or Mad Dog 20/20. (Ew.)

My job is to ask the hard, powerful questions, offer perspective, uncover your blind spots and give you space to explore and get curious. I will offer supportive tools in our sessions to help you bust through any lingering blocks that are keeping you stuck and feeling less than. Basically - I've got your back.

Big mama bear hugs to you and I get it…that was me for 45 of my 52 years so I get it….OH do I get it. I also get the bone-aching loneliness that comes when we keep our deepest and darkest to ourselves. And I don't want that for you or anyone for that matter.

Being nervous is 1000% normal AND getting real and vulnerable with ourselves and others is the way through and why not practice in a super safe, non-judgmental, and completely supportive space? I've got you…promise.

If you're anything like I was - I was spending the money anyway trying to escape my life. Now I don't have a life I want to escape from.

All the things you're doing to fill the holes you feel inside? Temporary at best. It feels good in the moment and then fades.

What I'm talking about is lasting transformation that impacts the remaining entirety of your life. How do you put a price tag on that?

I'm not going to guilt or shame you into coaching but I want you to much is living and loving your life worth? How much is NOT living and loving your life costing you?

That's priceless to me. If you are a resourced woman (time, money, etc.) I invite you to at least have a quick convo with me to see if it's a good time and right fit or schedule a 90-min intensive to check it out first before you commit to a longer coaching engagement.

I sure do! I also offer a sliding scale (kind of like the green jar theory) for those who truly need it (i.e. basic needs are being met but really could use coaching to help improve their lives including financial stability).

We can chat more about this during our free call. You'll find I truly hold a judgement-free space. I've had help in my past and love having the ability to help others.

I am so glad you asked!

You do a happy dance, I do a happy dance and then I send an excited email explaining that a contract and invoice will be coming in separate emails.

Once you pay (in full or spread over monthly payments) and sign the contract, I send a welcome packet that has the link to book your sessions, expectations for both of us, how to connect between sessions, etc.

I also give you your first exercise which is to start dreaming about your future self. Start with Desire is the first S in my SELFISH framework so we hit the ground running by creating a delightful vision of your future self and build from there.

Tell them. Share with them why this is so important to you and why now is the right time.

"I want to be the best possible version of myself for you, the kiddos, and myself. I want to wake up in the morning excited to do it all over again. I want to feel energized, vibrant, ALIVE! and that means spending time just for me and NOT feeling selfish or guilty about it."

I know you love and support me and want the best for me too and this is it."

Let your heart do the talking here. Be open, vulnerable, honest, and kind. 

You can't control the other person(s) - you can only represent yourself and your needs.

Cool cool!

Send an email to or better yet, let's hop on a quick zoom and hash it out!

I feel like it's time for a little tough love.

It's not good, bad, right, or wrong if this is your question so let's put those self-judgy pants away.


If you've been reading my site and following me on insta and your heart keeps coming back to this work AND you have this question?

That tells me all I need to know. Your life if full but is it FULL of all the things that make you YOU? That make you come alive? That provide you joy and fulfillment, and excitement, and enthusiasm?

Life is in the 50/50 - it's not always bad and it's not always toe-curling, mind-numbingly good. But having your own back? Betting on yourself time and again? Getting your needs met so you can be who you wantneed to be for yourself and others?

That shit is priceless. The sooner you start, the happier you'll be.

If you feel like you don't have the time, that's your indication that NOW is the absolute best time to put yourself first - at least for a while so you can figure some things out.

Your life can feel as good as it looks. This starts with getting super clear on what you really truly want so you can create plans, sidestep roadblocks, and take inspired action to move you closer and closer to that life.

You can have super strong faith in yourself. You know deep in your bones that you have the strength, resilience, and chutzpah to navigate life’s ups and downs all while making sure you’re getting your most important needs met so you stay deeply content and fulfilled.

You can go to sleep each night knowing you poured your heart and soul into living and loving your life. You have so much to give the world if only you weren’t so damn exhausted from carrying the weight of the world on your shoulders. The good news is that there's a choice for a better way of living.

You know growth comes from stepping outside your comfort zone and you’ve done that time and time again in your professional life. Now it’s time to do it in your personal life and I’m here to guide you so you're not left on your own thinking…where do I even start?

Life’s good but it can feel GREAT when you make sure the energy you put out helps you feel fulfilled, empowered, and you are finally doing things for YOU.

I can't wait to support you.

What becomes possible when you're living & loving the hell out of yourself and your life?

Let's hop on a quick zoom to make sure we're the perfect fit and answer your questions

We can also chat in our DMs or email me if you prefer!

Or dm me!

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