Coaching & Consulting

Hi! I'm a Women's Empowerment Coach + Make Your Bold AF Dreams Inevitable Consultant who brainwashes brilliant women into deeply loving & believing in themselves and their ability to do anything they set their minds to SO MUCH SO that taking bold & courageous action almost takes itself. Combine that with my 30+ years as a strategic project manager and you can't help but make your Bold AF Dreams a reality so buckle up!

I'm Jen Vertanen

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A few weekends ago, I decided to clean up old notebooks (my ADHD brain has me using multiple notebooks to store ideas which is…fun…), and I came across this gem from a decade ago.

I remember it perfectly. I had enrolled in one of the gazillion courses I’ve signed up for through the years and was excited about this exercise because it meant clarity which to my brain at the time, sounded like music to my ears.

Draw the before working with you and the after working with you.

Ok…sounds simple enough. (Little did I know what was in store for me…)

Because I’m NOT an artist, I decided stick figures would have to do and even my stick figures are bad. WHY CAN’T I EVEN DRAW STICK FIGURES?!?!?! (not the point of this post though…)

Before we dive into the rest of the story…I want you to really study that picture. Do you see the faces on each of those stick figures? I was ALL IN on this exercise, lol. I even pulled out my good glitter pens!

The Before

Let’s explore the before.

She feels bored, indifferent, sad about the decisions she’s made, angry at the world, like a zombie. She’s also resentful, ambivalent, meh, feels like a fraud, is lonely, and a caged animal.

Look at that zombie’s face. Like I said…I was IN IT.

The After

Now let’s look at the after.

ALIVE, content, exhilarated, happy, shiny, vibrant, sexy, confident, fulfilled, on cloud 9, capable, free.

To clue you in on the rest of the story here, I was describing then-current me (the before) and who I really wanted to be and feel (the after).

You probably guessed that already though because you’re smart.

Why I hated this image

Going through old notebooks for ideas isn’t something new to me…I do it a few times a year so I’ve come across this image often in the last decade.

And each time I would flip the page quickly. Because The Before was still truer than The After and who the hell was I to be coaching women when I wasn’t The After?

Honestly? This image triggered me in ways I’m not proud of. I was filled with shame. How could this be me?

But there it was, in about as simple a visual as you could make, all the things I hated about my life.

I was bored, indifferent, sad about the decisions I’d made, angry at the world, felt like a zombie, resentful, ambivalent, meh, a fraud, lonely, scared, a caged animal.

On the outside, things looked great. I smiled easily, laughed loudly, great career, loving family with well-rounded kiddos, nice home, blah, blah, fucking blah.

Who the hell was I to feel The Before? How ungrateful could one person be?!?!?!

Fun times.

This time was different though…

This time, when I came across this picture (if we can call it that, lol), it didn’t trigger me. It didn’t even register much with me. I tore it out of my notebook and put it in a pile to throw away.

And it sat there on my desk, looking at me because you can’t rush these things (ahem…getting rid of said piles because you were distracted by something else).

Until one day, my eyes caught The After and I read through it again and realized…hey, THAT’S ME. I’M DESCRIBING ME! WHEN THE FUCK DID THAT HAPPEN?!?!?!

I feel ALIVE. I am beyond content. My life is exhilarating often (not all the time because that would be exhausting). I’m happy. I feel shiny. I am vibrant, sexy, confident, fulfilled, on cloud 9, capable, and free.

What changed for me? How had I become The After?

If you’ve been around and read my story, you’ll know that nothing changed and everything changed.

What I mean by that is, none of my external circumstances changed. I still had the same job, same husband, same kiddos, etc.

But everything had changed internally.

✨ Self-loathing had been healed into self-love

✨ Confusion on why I was the way I was (broken) turned into so much compassion and love for the little girl who’d been raised in an abusive, non-nurturing home. No wonder she never felt safe in her world and learned to hold everyone at arm’s distance, away from her tender heart

✨ Being told I wasn’t a very good or kind person by my mother healed into knowing I am inherently worthy of love + connection

I became the person I’d always wanted to be.

Now – it didn’t happen overnight and I had a lot of support from my husband along the way who had been raised in a nurturing home so he knew what it looked like and could model it for me.

This is NOT me painting a pretty picture

First, I want you to remember that it’s been a decade since I first drew this picture. A decade of tears, depression, losing both parents, job losses, almost walking away from my marriage, loneliness, self-loathing, you name it.

Sure – in between the shit, there were moments of joy and happiness and sometimes fooling myself into believing I was “fine”.

I was not, in fact, “fine”.

It would be another number of years from originally drawing this image that I would start to heal my shit in earnest. It didn’t happen overnight and there were times I was “this close” to throwing in the towel and settle for The Before.

But perseverance has always been a strength of mine and I didn’t give up. Over time, I became The After.

I am a living example of the power of transformation. You can be too. Consider this a love letter to yourself if you see any of you in The Before. It doesn’t have to be this way and I know how to get you to the other side faster.

If you’re ready for support, I promise I can get you to The After so much quicker than a decade. Using my SELFISH framework and six months will save you years of heartache and I promise what’s on the other side of the work is so much better than you can even imagine right now.

jen v. xo


Let's fucking go

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Hey there! I'm Jen V.

I'm a unicorn mix of coach, mentor, consultant, wing woman, & slightly annoying cheerleader with 30+ years experience as a strategic project manager  who can help YOU make your Bold AF Dreams INEVITABLE

When I say I've got you...I'VE LEGIT GOT YOU.

Epic shit happens when we work together whether it's delivering multi-million dollar projects, writing your first or next novel, reinventing yourself after divorce, creating the next must have app, getting the promotion, going back to school, starting the non-profit, or whatever epic shit YOU want to do.

What you learn extends well beyond the bounds of us working together. You will know how to make your Bold AF Dreams a reality for the rest of your life.


give you a swift kick in the ass and/or nudge you forward (you always decide how hard)

give you a helping hand to the other side when all you want is to bury your head in the sand

remind you of the absolute badass you are and that you've absolutely got this especially when you forget

give you encouraging words in a non-blowing smoke up your ass way and funny memes...always funny memes (you decide how inappropriate because trust my friends, I can go there)

help you learn how to celebrate the hell out of yourself (none of that self-deprecating shit no matter how funny it is) with every action - tiny or GINORMOUS - don't matter


© 2024 Jen Vertanen & She gave herself permission