Coaching & Consulting
for gutsy, determined women tired AF by the status quo & ready to give themselves unapologetic permission to do whatever TF it takes to make their Bold AF Goals INEVITABLE so they can go from a 'good' life to A Fuck Yeah Life

⚠️ Warning: I brainwash brilliant women into deeply loving & believing in themselves and their ability to do anything they set their minds to SO MUCH that taking bold & courageous action becomes a no-brainer. Combine that with my 30+ years as a strategic project manager and you can't help but make your Bold AF Goals a reality so buckle up! ⚠️

I'm Jen Vertanen

Hey hey!

FREE Guide

Unfuckwithable.

✨ When you know yourself inside and out.

✨ You have your own back always.

✨ You take control of getting your needs met so you can stay an emotionally well and whole human being.

✨ Have nothing less than the right fucks to give.

✨ Not beating yourself up when you make a mistake but owning it and if there’s a lesson to be learned…learning it without being an asshole to yourself or others.

✨ Don’t let life’s and other peoples’  fuckery get in the way of YOU living your most fulfilling life.

See also: Unstoppable & Unapologetic

When you first hear the word, you may think hmmmm….sounds like a super badass, take no prisoners, ball-buster, doesn’t give a damn about anything or anyone but you couldn’t be further from the truth.

Being unfuckwithable looks different for each of us but if we were to boil it down to one thing, it would be knowing what you wantneed from this one wild & crazy life of yours and then pursuing it relentlessly and unapologetically.

It means you don’t apologize for who you are, you take up space in your life, own your imperfectness without being an asshole (at least not intentionally), and lead with your heart instead of your ego.

Unfuckwithable looks like weathering life’s storms with grace and self-compassion and doing the work when life becomes overwhelming and hella burdensome instead of lashing out at everyone around you.

Are you unfuckwithable? Here are 7 ways to know for sure!

1. You know your inherent worthiness deep down in your bones

You’ve healed your shit enough to know that your worthiness doesn’t come from outside you.

It’s not found in others’ perceptions of you or your achievements & accomplishments.

It doesn’t come from productivity or checking the boxes and doing everything “right”.

Rules, schmrules. Unless you’re breaking the law or infringing on someone else’s ability to have a happy and whole life, you’re good following your own damn rules.

You know you are inherently worthy just by the very nature of your existence. As is everyone and you treat them accordingly.

You let people have their opinions of you without turning yourself inside out to people please or be on their good side.

You don’t burden yourself with others’ expectations and you sure as shit don’t take on their disappointments of you.

When you are truly genuine, there will invariably be people who do not accept you. And in that case, you must be your own badass self, without apology. ~ Katie Goodman

2. You know what’s within your control and let go of the rest

No matter how much you hem and haw and gnash your teeth, there are just some things, including other people, that are just outside of your control.

You know & accept this so you’re not beating yourself up, bending yourself backward to try and control a situation or someone else’s behavior.

You take your own happiness & fulfillment into your hands and let others deal with their own journey without making it a part of your own.

This does NOT mean you are apathetic to the woes of the world. Quiet the contrary. The mental energy you’re no longer wasting trying to control something that’s outside your control can now be directed to helping the world be a better place for ALL.

You act from a place of having full agency and control over your own self and your reactions and behaviors. No one elses’.

3. You act in spite of the fear

Fear will always be present. It’s literally our brain and body’s way of keeping us safe from the “tiger” that’s lurking around the corner, waiting to “tear us from limb to limb”.

It’s called survival and you literally cannot escape it.

What you can do, though, is recognize when fear is permeating your thoughts and behaviors, do the work to soothe your nervous system (again – it’s just doing its job!), and take action in spite of the fear.

✨ Leap before you’re ready to leap.

✨ Stretch your comfort zone often.

✨ Challenge yourself often to grow and evolve.

Complacency is a four-letter word so you’ve done the work to manage your fear instead of letting your fear manage you.

You don’t hide your head in the sand when an uncomfortable situation is in front of you. Instead, you deal with it head-on because you have your own back…always.

The difference between a good life and a bad life is how well you walk through the fire. ~ Carl Jung

You are masterful at walking through the fire…again and again.

4. You don’t look to others for validation but go with your gut & heart instead

You’ve grown to love yourself deeply and wholly.

You don’t wait for permission but instead, go after what you most want & need in life. Again – you’re not the asshole or careless, thoughtless individual stomping on others to get ahead in life but you also don’t hold back from relentlessly pursuing your own version of a life will lived & loved.

You’ve developed a high level of self-trust and self-leadership such that you can trust your gut…always.

You make opportunities happen for yourself and others. You are in charge of your happiness, dreams, and desires and you treat them like you would a job you love.

You’ve done the work and the result is you are an emotionally well & whole person. You are so fucking magnetic and a beacon to those who want the self-love you have.

5. You practice radical kindness & compassion, especially with yourself

You are a generous, good, kind human being to others and especially, to yourself.

You treat yourself with the same loving kindness you would a beloved child or best friend. You strive for always but are ok with 90% of the time because you also give yourself grace for being an imperfect, deeply flawed human being.

You accept your flaws without making them good, bad, right, or wrong. Because we all have them and you’ve learned you can’t hate your way to healing.

You never apologize for getting your needs met and maintaining your boundaries. In fact, you know it’s the opposite of selfish to do so.

And if/when someone(s) treats you poorly again and again or brings nothing but toxicity and drama to your life? You don’t try to fix them but instead, wish them well and send them along their way.

It’s the kind and compassionate thing to do for your own emotional well-being and you know that you being and feeling whole does so much good in the world so you protect it fiercely like a mama bear protects her cubs.

6. You play to your strengths

Much like you own your flaws, you own the hell out of your strengths and use them to do good work in the world.

You don’t apologize or make yourself shrink if someone else is jealous or intimidated by your strengths; you puff out your chest with your superhero cape waving in the wind behind you and you show up 100% in your strength and power.

This is a VERY BIG DEAL and you unapologetically make the best of your inherent and earned talents and gifts.

This gives others permission to do the same which is how we heal & fix the world.

I said what I said.

7. You are unapologetic in your pursuit of a life well lived & loved

You don’t wait around for things to just happen to you. Oh no, you grab the bull (life) by the horns and ride that sucker in the relentless pursuit of your most fulfilling and meaningful life.

You are an action-taker, go-getter, decision-maker, get-meaningful-shit-doner, AND take it on as a personal challenge to prove you can do whatever your heart sets out to do.

You are unstoppable…a force of nature that goes after what you (not anyone else) uniquely want from and for your life.

And if you fail because sometimes you will spectacularly fail? You pick yourself up, dust yourself off, and keep going. It’s just who you are and what you do for ALL of the reasons above.

Some people will only love you as long as you fit in their box. Don’t be afraid to disappoint them. ~ Steve Maraboli

It’s time to stop trying to fit into someone elses’ boxes for you and get unfuckwithable, unstoppable, and unapologetic for who you are and how you need to live your life so you can look back and say, “That was one helluva ride!”. 

If this gave you a visceral punch in the gut and had you saying, “I WANT TO BE UNFUCKWITHABLE” and you’re ready to “do the work”, I invite you to reach out for 1:1 support because this is exactly what I do for myself and my clients.

The past is the past and your future is yet to be written. I believe in you.

Are You Unfuckwithable? 7 Ways To Know For Sure!

jen v. xo

Hey there! I'm Jen

I'm a magical mix of coach, mentor, consultant, wing woman, & slightly annoying cheerleader with 30+ years experience as a strategic project manager  who can help YOU make your Bold AF Goals INEVITABLE

When I say I've got you...I'VE LEGIT GOT YOU.

Epic shit happens when we work together whether it's delivering multi-million dollar projects, writing your first or next novel, reinventing yourself after divorce, creating the next must have app, getting the promotion, going back to school, starting the non-profit, or whatever epic shit YOU want to do.

What you learn extends well beyond the bounds of us working together. You will know how to make your Bold AF Goals a reality for the rest of your life.


I know exactly when to...

give you a swift kick in the ass and/or nudge you forward (you always decide how hard)

give you a helping hand to get to the other side without much gnashing of teeth and pulling your hair out

walk beside you - reminding you of the absolute badass you are and that you've absolutely got this

give you encouraging words in a non-blowing smoke up your ass way and funny memes...always funny memes (you decide how inappropriate because trust my friends, I can go there)

help you learn how to celebrate the hell out of yourself (none of that self-deprecating shit no matter how funny it is) with every action - tiny or GINORMOUS - don't matter

what'cha waiting for?

Let's fucking go

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© 2024 Jen Vertanen & A Fuck Yeah Life