Living your life’s vision from the inside out

create your fuck yeah future

As your coach & mentor I get you there faster. Together, we create a bespoke 6-month experience that has you going from feeling a bit lost in life - wanting more - TO creating a life you're excited to wake up to most* days

Take action to create the future YOU want starting NOW!

*because life is just going to life sometimes

a bespoke 1:1 EXPERIENCE just for you

Over the course of 6 months, we dive deep into what you want and who you want to be in this next chapter but we don't stop there.

We create tactical, practical plans to get you there.

Because action is how we uncover hidden fears, unhelpful patterns, lack of confidence and clarity and anything else holding you back so we can work with whatever comes up.

Action is where we build our SELF muscles - awareness, compassion, kindness, friendship, loyalty, trust, etc. Muscles that stay with you the rest of your life.

And when you need a pick-me-up, perspective shift, kick in the pants, or celebrating?  I'm in your back pocket via Voxer because I never want you to be left hanging between sessions.

Each client is different but we always start from a place of desire and answer:

✨ Who do you want to be...
✨What do you want to do...
✨ So you can have the life you've always dreamed of having

Create a future you're delighted waking up to

Months One - three craft your life’s vision & become your favorite self

Months one - three are full of deep inquiry, dreaming, and getting radically fucking clear on your wants, needs, desires, and more...all to help you design and live a life you love the hell out of.

We start with what you most want by crafting your life's vision (have) and then dive deep into becoming the woman who has that life (be) before finally, creating a roadmap full of tactical and practical actions (do) that take you from point a to point b as quickly and effectively as possible.

Along the way we work through whatever's getting in your own way (because that's all you can control) which may be perfectionism, not-enoughness, worthiness, confidence, mindset, or any combination of factors.


✨ exactly what you want (your life's vision)
✨ how you want to show up (your Favorite Self)
✨ what to do to make it all a reality (your roadmap)

months four thru six - making it a lasting transformation

You've done the heavy lifting in months one - three with creating your life's vision and working on showing up as the you who has that life and now it's time to make sure you grok the transformation deep in your bones by continuing to take action, reflecting, course-correcting, pivoting, refining your vision & identity, etc. I support you all along the way including holding the belief for you if/when things feel hard.

The tools you learn during these six months will be with you the rest of your life

never feel stuck again


Feelings of excitement, hope, and deep belief during our 60-minute conversations (18 to be exact!) where we roll up our sleeves and go deep to identify what you want, what's holding you back, and specific actions you can start taking today

Comfort in knowing what to do next to close the gap from where you are today to where you want to be so you can build momentum as quickly as possible and learn how to keep it going when life has other plans

Feeling hella supported with me in your back pocket (via here if you're not sure what that is) as you process, dream, scheme, freak out and allthethings

Confidence with the life-long skills and knowing you'll always have your back and exercises that are actually fun to do because I don't know any other way to make lasting changes stick

To be exact, 6 months of...

18 60-minute conversations over zoom - weekly months 1-3, bi-weekly months 4-5, monthly month 6, and 1 Oh Shit for when life decides to life

M-F access to Voxer (free walkie-talkie app that lets us have short conversations between sessions). Replies within 24 hours though usually much quicker

Recordings of each session so you can be fully present and not have to worry about taking notes

Bespoke exercises and resources that partner with your brain and unique desires and circumstances

$5000 with monthly cash-flow friendly payment plans available

Your investment to transform your life

✨  Feel stuck...not quite happy if you're being honest but also kind of guilty because your life is actually pretty freaking great and who are you to want more?

✨  Are tired of wanting change but never getting around to it

✨ Feel both over and underwhelmed with life. You've done everything "right" but feel like you're existing...languishing and dammit - you want to THRIVE

✨ Are unable to truly be present in your life because the hamster wheel is exhausting!!!!!!

✨ Are the one in your friend group who "has it all together" but if only they knew the daily inner struggle dancing a rager in your head

✨ Have stacks of self-help books that are collecting dust because actually doing the work feels overwhelming and like one more thing to do

This is for you if you...

We're a good fit if you...

Know there's more for you than checking the boxes but you're just kind of burnt out and ready to wave the white flag and ask for guidance & support

✨ Are ready to really dig deep and figure out a) what you truly want from life (i.e. not someone else's dream) and b) what's getting in your way from that today

✨ Feel excited to take inspired & intentional action

Love getting curious, experimenting, and believe imperfect action is greater than getting it "right"

✨ Value perseverance, determination, and grittiness coupled with heaping doses of self-kindness and compassion

✨ Have a good sense of humor and don't get offended easily (I have the sense of humor of a 12-yo boy so...)

let's work together

6 months are going to pass no matter what...let's make them count!


Knowing deep in your bones who the hell you are so you can set boundaries that feel good and easily get your own needs met. Not only love but like yourself

Figuring out what you really want and honoring that through intentional action

Having so much trust and confidence in yourself that you know no matter what, you've always got your own back

Designing a life that meets your needs, dreams, desires and gives you the satisfaction, fulfillment, and happiness - the more'ness - you crave

Doing my own work & a decade+ helping other unfulfilled women, I know what it takes to create a life you love the hell out of



We're going to make sure we're a good fit and you're ready to do the work well ahead of time but if for any reason we get a few calls in (3 to be exact) and you're just not feeling it or it's not, in fact, the right time?

I give you a full, no questions (well - I will ask if it's fear making the decision (it'll be popping up around now) because we can work with fear!) asked refund (minus sessions used) because there's nothing worse then being locked into a contract and not getting what you expected or need.

I've never needed to do this but it's there just in case!

Thank you for showing me the mirror and allowing me to finally see and acknowledge the fear that I have been living with. This fear has been so deep that it is literally preventing me from moving forward. It is because of your warmth, kindness, and ability to “go there” with me. You held me in such a safe space that I was able to finally see myself and know that I was going to be okay. You have an incredible gift.


Heather K.

Lina B.

Jen has a magical way of getting right into the crevasse of an issue and lovingly helps you crack it wide open in order for you to let it properly heal. 


Working with Jen has given me clarity and courage around accepting my true self and the values of connection. Any time I got off a call with her I felt refreshed and clear-headed. She always held a safe place for me to clear my mind while also asking powerful questions to help me see things from a new perspective. She helped me realize I’m never really alone.


Alex B.

Have questions & want to connect first? Click here.

This is best for the woman who is a go-getter, action-taker, magic-maker, get-shit-doner who "has it all" but goes to bed each night feeling kind of stuck, bored, unsatisfied, unfulfilled, and wondering if this is all there ever is.

She knows she is meant for more and is DONE feeling guilty about it and is instead, ready to take the bull by the horns and ride that sucker until she's living a live that lights her up, turns her on, and has her going to bed each night thinking, "I can't wait to do that again tomorrow.".

She might not be sure what that "more" is but that's exactly why this is the right time, right package.

She's done feeling like time is slipping by and she's no going to live her remaining decades thinking, "Is this really all there ever is?!" and doing the same old same old routine.

My brilliantly perfect client is a women who knows her worth and sees glimmers of who she wants to be but isn't sure how to get there. That's where I come in and that's when the magic-making begins.

If you've read my About page already you know I'm warm, funny, sarcastic, irreverent, and sometimes stick my foot in my mouth. I'm also super safe, non-judgmental, and not afraid to lovingly call you on your b.s. that's holding you back.

Think of me as your fave aunt you can tell anything to. I'll keep your secrets, hold you to a high standard, see the potential in you and work to draw it out and will cheer you on almost embarrassingly so. I might even sneak you some Boone's Farm or Mad Dog 20/20. (ew...sorry!)

My job is to ask the hard, powerful questions, offer perspective, uncover your blind spots and give you space to explore and get curious. I will offer supportive tools in our sessions to help you bust through any lingering blocks that are keeping you stuck and feeling less than.

Basically - I've got your back.

That is a-ok and I have no doubt my fool-proof methods will help draw them out of you quickly or at the very least...give us a place to start.

Look - I get how sucky it feels to be stuck in life. That was me for 45 of my 50-some years. I didn't know my dreams either at the time...I just knew there was a better way to be living and feeling about myself and that was enough to get me going until my dreams and desired future became clearer.

If you're feeling called to do this work and you're picking up what I'm putting down, I'd love to be your coach.

If you're anything like I was - I was spending the money anyway trying to escape my life. Now I don't have a life I want to escape from.

All the things you're doing to fill the holes you feel inside? Temporary at best. It feels good in the moment and then fades.

What I'm talking about is lasting transformation that impacts the remaining entirety of your life. How do you put a price tag on that?

I'm not going to guilt or shame you into coaching but I want you to much is living and loving your life worth? How much is NOT living and loving your life costing you?

That's priceless to me. If you are a resourced woman (time, money, etc.) I invite you to at least have a quick convo with me to see if it's a good time and right fit.

I sure do! I offer cash-flow friendly payment plans at no additional cost to you.

I also offer a sliding scale (kind of like the green jar theory) for those who truly need it (i.e. basic needs are being met but really could use coaching to help improve their lives including financial stability).

We can chat more about this on a get to know you (free) call if you'd like.

You'll find I truly hold a judgement-free space. I've had help in my past and love having the ability to help others.

I am so glad you asked!

You do a happy dance, I do a happy dance and then I send an excited email with allthethings including a link to book your sessions, expectations for both of us, how to connect between sessions, etc.

Tell them. Share with them why this is so important to you and why now is the right time.

"I want to be the best possible version of myself for you, the kiddos, and myself. I want to wake up in the morning excited to do it all over again. I want to feel energized, vibrant, ALIVE! and that means spending time just for me and NOT feeling selfish or guilty about it.

I know you love and support me and want the best for me too and this is it."

Let your heart do the talking here. Be open, vulnerable, honest, and kind. 

You can't control the other person(s) - you can only represent yourself and your needs.

Cool cool!

Send an email to or better yet, let's connect quick and hash it out!

I feel like it's time for a little tough love.

It's not good, bad, right, or wrong if this is your question so let's put those self-judgy pants away.


If you've been reading my site and following me on insta or facebook and your heart keeps coming back to this work AND you have this question?

That tells me all I need to know. Your life if full but is it FULL of all the things that make you YOU? That make you come alive? That provide you joy and fulfillment, and excitement, and enthusiasm?

Life is in the 50/50 - it's not always bad and it's not always toe-curling, mind-numbingly good. But having your own back? Betting on yourself time and again? Getting your needs met so you can be who you wantneed to be for yourself and others?

That shit is priceless. The sooner you start, the happier you'll be.

If you feel like you don't have the time, that's your indication that NOW is the absolute best time to put yourself first - at least for a while so you can figure some things out. like my get shit done, project-manager-y skills but don't need all the life stuff!

I've helped deliver a gazillion projects from multi-million dollar multi-team multi-year projects all the way down to helping a person launch their new website or start the non-profit they've been dreaming about for years.

I can absolutely help wrangle your brain, organize into next steps, provide accountability, create roadmaps, and help you get traction bringing your business goals to life.

Working with business owners in this way is my personal passion project so I would LOVE to help you get shit done!

I typically work in 90-day increments but am totally willing to work with you to customize based on your project(s). You can read more about how we can work together here and we can always connect quick if you want to chat first.

Voxer is a free walkie-talkie (remember those?) type app that allows us to send text, voice, memes, etc.

Basically, it allows us to stay in communication between sessions.

I love providing extra support with Voxer because you're never left hanging.


I invite you to give it a try and send me a quick note or funny meme! I'll reply with one of my own.

My username is jenvertanen and my profile has a photo of me.

All you have to do is sign-up for a free account at and download the app to your phone.

Easy peasy.

Have a different app you prefer to use? I can be flexible!

Make Shit Happen coaching to help you bring your Big Ass Goals w/Soul (BAGS) to life and live your Fuck Yeah. Life doesn't wait. Give your fucks wisely & live your life fully.

© 2024 Jen Vertanen + A Fuck Yeah Life

An ADHD &  LGBTQ+  woman owned business