A: you start by giving yourself permission to be & have more.
Q: I KNOW I have so much more inside me but...where do I start? WHO THE HELL EVEN AM I?!
Turn someday maybe? dreams into "HOLY SHIT I'm doing it!" realities
You’re not confused. You’re not lost. You’re just buried under layers of shoulds, expectations, and playing safe. The real you—the person who knows you're meant for more—is already in there just waiting for you to stop overthinking and start listening.
IN A WORLD FULL OF PEOPLE playing it safe, WE NEED PEOPLE LIKE US disrupting status quos & creating our own damn rules
Advancing in your career? Sure.
Raising the kiddos? Mostly—when they’re not being little assholes.
You’ve worked your ass off to get here.
Juggling competing priorities, navigating expectations, holding down roles and responsibilities, and making a million decisions a day—all while trying to keep your partner from becoming a complete stranger.
On the outside, your life is comfortable.
But let’s be real: You weren’t built for “comfortable.”
Some people? Yes. But not you.
Because comfortable feels like stuck.
Comfortable feels like numb.
Comfortable is safe—but it sure as hell isn’t satisfying.
What you DON’T know?
- How to fit it all in. You’re already stretched thin.
- Where to start and how to keep the momentum going. You’ve been here before—and then life happened.
- Whether it will give you what you think it will. What if you do all the work and it’s just… meh?
- And, yeah—what will people think? You’re not a people pleaser, but stepping into your next-level self is going to shake things up—and that’s both exciting and terrifying.
this isn't the easy or "safe" path
Easier said then done though...
BUT...staying comfortable is the riskiest move of all. If you're truly ready to choose MORE over safety and comfort...I can help you get there FASTER because I don't dick around
BE. Stop playing safe. Start showing up as the person who already has what you want—because you become what you choose to BE.
HOW? BE. DARE. CREATE.
DARE. Confidence doesn’t come from thinking—it comes from doing. You will never feel ready, and that’s exactly why it’s time to take bold, aligned action NOW.
CREATE. Small, brave moves turn into unstoppable momentum. What you do now creates ripples of impact—not just in your life, but in the lives of everyone around you.
Hi! I'm Jen Vertanen, and I HELP you turn your someday? dreams into POWERFUL realities
Back in 2015, my life hit a convergence of fuckery (yes, that’s the technical term).
From the outside, I looked like I had it all together. But inside? I was miserable. Stuck. Completely disconnected from the life I was living.
I tried everything to 'fix' myself:
- Therapy (“Isn’t there a diagnosis for this?”)
- Workshops (“This certificate will change everything!”)
- Trips to India (“Namaste, now please fix my life.”)
- Escaping into anything and everything (“Maybe a new project, job, or adventure will make me feel better?”)
Spoiler: NONE of it worked.
I was this close to blowing up my entire world—marriage, family, career—before I realized at the 11th hour that the only thing needing a complete overhaul was ME.
That’s when I stopped asking “What’s wrong with me?” and started asking:
- Who do I want to BE?
- How do I want to FEEL every day—even on a boring Tuesday?
- What brings me real joy?
- What kind of future do I want, regardless of my past?
What you see on the outside now? The bold hair, the unapologetic joy, the I-give-zero-shits confidence? That’s exactly how I feel on the inside. But it wasn’t always this way
I made it my mission to BECOME the woman who wasn’t just showing up for her life but was CREATING it—boldly, unapologetically, and on her own damn terms
AND I'LL HELP YOU DO THE SAME
I’ve been where you are. I know what it feels like to live in a loop of overthinking, second-guessing, and waiting for some mystical moment of “readiness.”
I’ve walked through the fire of self-doubt, fear, and near self-destruction—and I came out the other side with a clear, powerful framework that I now use to help other high-achieving women do the same.
I’m not here to help you fix what's broken. I’m here to help you create the truest, boldest version of yourself—guiding you through the process of being, daring, and creating a life and your version of MORE that feels as incredible on the inside as it looks on the outside.
When you work with me, you don’t just get a coach, strategist, consultant, mentor, cheerleader, etc.—you get a Transformation Partner who isn’t afraid to call you out, hold you accountable, and cheer you on as you create your MORE.
If you're DONE waiting for someday...I'm your GO-TO been there done that expert
ready to be. dare. create. Your version of more?
LET'S DOOOO THIS
I'M ready to go from ‘Someday’ to ‘Hell Yes! LET'S CHAT...
Fun facts...
I live in a haunted home built in 1905 with Mr. V. and our 2 drooly newfs in St. Paul, MN
I love to read poorly written smut. I said what I said...
I'm a triple fire sign, 6/2 (Role Model/Hermit) Manifesting Generator and that basically tells you everything you need to know about how I operate
I have a wicked aversion to pearl clutching, toxic positivity, woe is me-ness, and MAGA
I have three adult children, ADHD, Type 2 Diabetes, am pansexual & take my values (in footer) VERY SERIOUSLY
I'm unapologetically sweary, sparkly, full of self-love and possibility, and charmingly awkward and the right people LOVE all of me
I am ALL about dry reds and fun adventures which can look like ATV'ing through Montana or whitewater rafting in Bali or even checking out a new to me co-op
My fave people (ahem...clients) love to be examples of what's possible when you're able to get out of your own way
I love aging shamelessly. The older and more healed I get, the more my inner kiddo loves to come out and play, hence all the pink
I also have 30+ years of experience helping others turn DREAMS into REALITIES
You are so much more than a good enough life.
I believe...
Clarity doesn’t come from thinking—it comes from action.
You don’t need permission to live fully—except from yourself.
It’s never too late to create the life you want—unless you decide it is.
