Hi! I'm jen

I help you design your own, unique version of A Fuck Yeah Life that is boldly & unapologetically YOU and then go after it one courageously tiny (or bold!) action at a time

if you want to live your fuck yeah life, you're going to have to do it from the inside out


My Never. Fucking. Again. came in 2015 when I decided I was done looking happy on the outside and feeling miserable on the inside and all it took was almost blowing up my entire world (and my family's) and realizing the enormous mistake I was making at literally the 11th hour

Decades being who I thought I should be and living how I thought I should live.

Decades trying to escape my life in all sorts of unhealthy ways.

Decades fooling everyone (sometimes even myself) and doing a damn fine job of it.

Decades spent wondering if this really was all there ever is because WTF?!

Decades of not doing the work to heal from a shitty childhood that left me feeling unlovable, unworthy, and undeserving of a life I loved the hell out of.

It came to a head in 2015 when I almost walked away from the one person who'd always had my back and loved me no matter what - my husband.

Thankfully I realized the enormous mistake I was making and...

The biggest AHA I had? Wherever you go, there you are

I had tried all sorts of things to 'fix' myself in all those decades - self-help books, therapy, workshops, retreats, trips to India, etc. but what I hadn't done until I had my knees swept out from under me in 2015?


Who did I want to be? How did I want to feel as I lived my life? What would bring me meaning and purpose? What could help fill even the most mundane of days with joy & delight?

What did I need more of in my life so I could feel deep fulfillment, safety, and contentment?

What did I need less of?

And what was getting in my way of becoming the version of myself who today, is bold, unapologetic, confident, courageous, happy, loving, vibrant, deeply fulfilled, excited about life, etc....and yes...a woman who loves the hell out of herself and her life?

this became my work

want to learn how i did it?

my entire life view changed as i became the woman i decided i wanted to be

Gone are the days of sitting around feeling sorry for myself, replaced with days spent with a radical commitment to loving myself and always having my own back no matter what.


This work is exactly what I help other women with now.


Life is too damn short to feel (un)happyish & unfulfilled and, my fellow badass?

YOU have too much epicness inside you that the world needs.

Decide who you want to be and then decide what actions you're bravely willing to take to become her so you can have the life you want to have.

Be. Do. Have.

ready to leap? let's do it

Going back to school for the career you've always wanted instead of the one you thought you should have but literally makes you want to poke your eyeballs out?

Writing the novel you can't stop creating characters for in your head even if no one else reads it?

Having the adventure of a lifetime as you retire to the mountains of Ecuador only to finally find YOUR people as you quickly shed 50 lbs. with all the walking you do through city squares full of vibrant, rich culture like you've never experienced before?

Being the woman who's up for anything whether that's learning a new instrument, taking a trapeze class, slinging clay on the pottery wheel, scuba diving in Bali, organizing a retreat, or all of the above because she's a grown-ass woman who prioritizes new experiences & loving her life?

Starting the non-profit that's been on your heart since forever and being a leader in your local community as you do good, important work alongside others who care deeply too?

Becoming a mentor for single moms because you once were a single mom without a lot of support and you know how hella lonely that can be?

Surrounding yourself with deeply rich and meaningful relationships...your ride or dies...that make you laugh so hard you almost pass out and hold you when you cry without judging the reasons why you're crying?

Bringing your full self to how you mom / wife / partner / sister / daughter / friend / leader / whatever else roles you play and seeing your most important relationships thrive...including the most important one of all...your relationship with yourself?

Filling your days with meaning & purpose as you make those long held dreams a reality (like finally putting your art out there?)...the ones you've squashed down as you did all that adult-y stuff?

Riding the waves as a small business owner as you build your team, become the boss you've dreamed of, and create your legacy?

High-fiving yourself while you yell, "Fuck yeah, I did!" as you bust through what you used to think wasn't meant for you time and time again?

what becomes possible when you deeply believe in yourself & unapologetically own what you want?

Your hard won wisdom. Your Never. Fucking. Again. moments. Your desire to leave the world a better place.

what becomes possible when you Use it all as fuel to stop fixing & start DESIGNING the life you want?

official bio

Jen Vertanen is a Coach + Consultant for gutsy, determined women tired AF by the status quo ready to give themselves unapologetic permission to do whatever TF it takes to make their Bold AF Goals a reality so they can go from living a 'good' life to A Fuck Yeah Life...however that looks for them.

Not only is Jen a strategic project manager with 30+ years experience, she's also been on the frontlines with her own personal transformation (from loneliness and self-loathing to not only loving, but liking herself and her life) as well as the thousands of lives she’s helped through coaching and podcasting.

Using her signature candor, humor, and unique approach to doing the work, Jen wants the world to know it’s never too late but you do kind of need to get going.

When she’s not worrying about her three adult children or brainwashing women to fall in love with themselves, you can find Jen getting a massage or unwinding at the end of the day curled up on the couch with her hubby and newfs bingeing old episodes of The Amazing Race in Saint Paul, MN.

Website: jenvertanen.com
Facebook: facebook.com/jennifervertanen
Tiktok: tiktok.com/@jen.vertanen
Instagram: instagram.com/jen.vertanen

Check out all my podcast interviews here...I'm an engaging guest and not afraid to go there (which happens to be the name of my first podcast)

have me on your show

We've all Been through some shit

Divorce/break-up, shitty childhood, loss of a loved one(s), having an accident, losing your job, receiving a scary health diagnosis, passed over for a promotion, an empty nest, milestone birthdays that have us questioning what the hell we're doing with our life, too many "laying on the bathroom floor crying" moments, life's general fuckery...

We can either let it all define us and drag us down OR we can do the work to rise from the ashes. I choose to rise and if you're here reading this, you do too. I love that for us.

Hi! I'm jen

I help women become their most real, most authentic, most unapologetic, most favorite selves and from that energy, do epic shit & live lives they love the hell out of


Living A Fuck Yeah Life is an inside out job which means your relationship with yourself is the most important one so we always focus there first before going outwards

No one else gets to say what your unique version of A Fuck Yeah Life looks like, feels like, sounds like, etc. OR how it fits into your existing life and responsibilities

Who you become along the way is infinitely more important than some mythical final destination

Feelings > action. It's so much less about what you do and so much more about how you feel as you're showing up day to day living your life

Your past does not have to dictate your future because you have a choice each and every moment you're alive. Who you've been has gotten you to where you are now and that in and of itself, is extraordinary. Who you're becoming is just another stunning iteration

Your dreams and desires are on the other side of doing some things differently than you've done in the past and instead of letting this scare you, you excitedly use it to propel you forward

Progress over perfection. Life is going to life...it's how you keep going that defines who you're choosing to be

Life never needs to be "just so" for you to feel deep levels of fulfillment, contentment, joy, meaning, purpose, etc. You are a nuanced creature capable of holding a multitude of feelings, experiences, and truths no matter how sucky or joyful, mundane or exhilarating

You do NOT need to burn everything down to have what you want unless what you want is a clean, fresh start

Stop fixing & start DESIGNING. Decide who you want to be and then decide what actions you're bravely willing to take to become her so you can have the life you want to have.

Be. Do. Have.

I live in a possibly haunted home built in 1905 in the heart of St. Paul (Twin Cities, MN) with my husband and 2 drooly newfs. We became empty-nesters in Fall '23 and thankfully, still love and like each other after all these years (we did a lot of work on that!)

I'm mama to three adult kiddos. I love them deeply and mothering them helped heal ME from a shitty childhood though motherhood didn't come easily or naturally. I'm a Gen X'er but my kids call me a Millennial and I'm not sure how to take that lol

I love vintage Aquaman and extra 🌶️🌶️🌶️🌶️🌶️ smut (hello, Bigfoot 👣), and you hadn't noticed....b👀bs

I don't do clutching your pearls, playing the woe is me victim, all the reasons why something won't work for YOU, anything and everything MAGA, or an unwillingness to 'go there'

I identify as queer (pan if we're being exact) in a cishet marriage with a dude (Mr. V.). I love him deeply 💖

I'm a strategic project manager with 30+ years of experience and certified Life Coach. I blend the art + science​ of getting shit done; I know how to motivate and inspire people and break big concepts down into teeny tiny actions which is why I not only help women do the work to love the hell out of themselves but also, bring their Bold AF Goals to life

I have an ADHD brain and Type 2 Diabetes. I've done a loooooot of work to make sure my brain 🧠 and body 💃🏼 stay well-supported though I'm far (far) from perfect

I'm pretty good at making gold from the shit &  lessons to learn but I also have an aversion to toxic positivity, love & light, positive/high vibes only. You can miss me with that harmful, gaslight-y bullshit. There's gold in both the light & the darkness and I'm not willing to be one-note

I don't take for granted the privilege I have as a straight-passing, middle-aged, white women from a middle-class background. I have my own shit but don't have to worry about my safety, putting food on the table, being pulled over by the cops, or getting my family's needs met

on a more personal note

I'm obsessed with challenging myself to only give the right amount of fucks which means I protect my energies and boundaries so I can show up in all my roles as the person I choose to be which is kind, genuine, and funny with a lil' tough love thrown in because we're all adults

Fuck is my second favorite F word behind freedom. It's just so...🤌🏼

I rebuilt myself from the inside out (yes - it really was that dramatic) in 2015 and went from self-loathing and trying to escape my life in all sorts of unhealthy ways TO living and loving the hell out of myself and my life. I know intimately how hard this work can be which is why I get so much joy helping others build deep self-belief so they can live their Fuck Yeah lives too

my promise to you

I promise to treat you like the grown ass, amazing woman you are and always show you respect, compassion and kindness. I'm here to walk alongside you (sometimes with a titch of tough-love because again...you're a grown ass woman and sometimes we need that), inviting you to experiment and find your way to living your own unique version of A Fuck Yeah Life.

I will always be honest with you which means I will never, ever pretend to have all of my shit figured out or sugar-coat what it's taken me to do the work, and continue to do the work, to live my unique version of A Fuck Yeah Life.

I also will never tell you exactly what to do because your life and experiences are different than mine. What you want is different than me. What brings you joy and happiness and fulfillment is different from me. We each get to have our own journey in life.

But...I am a mentor and guide deep in my bones and will freely share my life lessons, wisdom, failures, and experiences. I invite you to take what resonates and say a ginormous, "Hell no" to what doesn't.

jen v. xo

what'cha waiting for?

Let's fucking go

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© 2024 Jen Vertanen & A Fuck Yeah Life