Hi! I'm jen
I help determined women wantingneeding more from life (but frustratingly feel a bit stuck & unsure), put on their brave pants and create a Fuck Yeah Life one Bold AF Vision at a time
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if you want to live your fuck yeah life, you're going to have to do it from the inside out
TRUST ME WHEN I SAY I HAD TO LEARN THIS THE HARD WAY 😵💫 👀🫣
My Never. Fucking. Again. (NFA) came in 2015 when I decided I was done looking happy on the outside and feeling miserable on the inside and all it took was almost blowing up my entire world (and my family's) and realizing the enormous mistake I was making at literally the 11th hour
Decades being who I thought I should be and living how I thought I should live.
Decades trying to escape my life in all sorts of unhealthy ways.
Decades fooling everyone (sometimes even myself) and doing a damn fine job of it.
Decades spent wondering if this really was all there ever is because WTF?!
Decades of not doing the work to heal from a shitty childhood that left me feeling unlovable, unworthy, and undeserving of a life I loved the hell out of.
It came to a head in 2015 when I almost walked away from the one person who'd always had my back and loved me no matter what - my husband.
Thankfully I realized the enormous mistake I was making and...
The biggest AHA I had? Wherever you go, there you are
I tried all sorts of things to 'fix' myself in all those decades - self-help books, therapy, workshops, retreats, trips to India, etc. but what I hadn't done until I had my knees swept out from under me in 2015?
STOP FIXING & START DESIGNING
Who did I want to be? How did I want to feel as I lived my life? What would bring me meaning and purpose? What could help fill even the most mundane of days with joy & delight?
What did I need more of in my life so I could feel deep fulfillment, safety, and contentment?
What did I need less of?
And what was getting in my way of becoming the version of myself who today, is bold, unapologetic, confident, courageous, happy, loving, vibrant, deeply fulfilled, excited about life, etc....and yes...a woman who loves the hell out of herself and her life?
this became my work
want to learn how i did it?
my entire life view changed as i became the woman i decided i wanted to be
Gone are the days of sitting around feeling sorry for myself, replaced with days spent with a radical commitment to loving myself and always having my own back no matter what.
WHICH ALLOWS ME TO DO MY MEANINGFUL, EPIC SHIT IN THE WORLD
This work is exactly what I help other women with now.
AND I'M REALLY FUCKING GOOD AT IT
Life is too damn short to feel (un)happyish & unfulfilled and, my fellow badass?
YOU have too much epicness inside you that the world needs.
Decide who you want to be and then decide what actions you're bravely willing to take to become her so you can have the life you want to have.
Be. Do. Have.
ready to leap? let's do it
My approach
WORKING WITH ME FEELS DELIGHTFULLY REBELLIOUS
I take an unconventional approach to being human
I work with you to only give the right fucks (we figure out what those are for YOU) because when you do?
Ultimate freedom to be unapologetically you and that is when the magic happens
I mold my approach to YOUR brain, YOUR desires & dreams, YOUR unique life
I learn how you're best challenged
I help you learn how to manage your nervous system so you feel safe working on your Bold AF Visions
I treat you as the grown-ass woman you are
I am an expert at helping others get out of their own way, give themselves permission, get meaningful shit done (especially on those Bold AF Visions) , personal growth, setting boundaries that make you not feel like the asshole, having your own back, building self-trust and self-belief
Bit by bit
Moment by moment
Decision by decision
day by day
Imperfect action by imperfect action
More about my approach
MOST IMPORTANTLY? I SHOW YOU HOW TO HAVE FUN WHILE YOU'RE AT IT
And do so without burnout, white knucklin' it, ruining relationships, etc. while you step more and more into being the unapologetic woman who believes in and loves herself so damn much that you see no other option than making your Bold AF Visions a reality
this is ALL possible* and I help you make it happen
So...how do YOU plan to spend your fucks? What are YOUR Bold AF Visions?
We will make reaching your Bold AF Visions INEVITABLE with my proven framework one courageously tiny or GINORMOUS action at a time because they ALL count
*I know because my clients have made this and more happen
Go back to school for the career you've always wanted instead of the one you thought you should have but literally makes you want to poke your eyeballs out and run away screaming instead of having to face another day?
Write the novel you can't stop creating characters for in your head and have all the plot lines worked out except for the ending...they'll never see the twist coming!
Have the adventure(s) of a lifetime as you sell everything and retire to the mountains of Ecuador or travel the US in your bougie RV for a year to visit all the parks on your Someday List™ or volunteer in Guatemala as you figure out your next big pivot?
Start the new business of your DREAMS, provide opportunities for others, and create your legacy?
Rebuild yourself from the inside out and become the you you've always known is inside...the one who can do anything she sets her mind to no matter what others think?
Create the non-profit that's been on your heart since forever and be a leader in your local community as you do good, important work alongside others who care deeply too?
Sell your artwork through galleries and juried shows as you create even more because that's what makes you feel fully ALIVE?
Be the woman up for anything whether that's learning a new instrument, taking a trapeze class, slinging clay on the pottery wheel taught by that super hot bearded dude, scuba diving in Bali, organizing a retreat, or all of the above because YOU are a grown-ass woman who prioritizes new experiences & loving your life?
Ask for the promotion...the one you've literally deserved for a while now as you watch mediocre men get it instead?
official bio
Jen Vertanen, Women's Empowerment Coach, Make Your Bold AF Visions Inevitable Consultant, & host of She Gave Herself Permission, loves to talk about all things loving the hell out of yourself as you create your Fuck Yeah Life one Bold AF Vision at a time and brings her 30+ years of strategic project management, coaching, and personal experiences to help women actually make those dreams happen.
Obsessed with stories of older women doing super cool shit, poorly written 🌶️🌶️🌶️🌶️🌶️ smut, and being a homebody in her possibly haunted home in St. Paul with her hubby (they became empty nesters in Fall '23) and newfs bingeing Amazing Race despite her paradoxical need for adventure and new experiences.
Jen is fiercely committed to helping women uncover their own unapologeticness and live their Fuck Yeah Lives. Her signature charming awkwardness, bright pink hair, and kimonos elegantly paired with ripped jeans follow her everywhere along with her laughter, love of F-bombs, huge smile, and absolute JOY at feeling truly alive as she brings her own Bold AF Visions to life (if you read Jen's backstory, you know what a big deal this is).
Website: jenvertanen.com
Facebook: groups/fyeahlifewithjenvertanen/
Threads: @jen.vertanen
Tiktok: @jen.vertanen
Instagram: jen.vertanen
Check out all my podcast interviews here...I'm an engaging guest and not afraid to go there (which happens to be the name of my first podcast)
have me on your show
We've all Been through some shit
Divorce/break-up, shitty childhood, loss of a loved one(s), having an accident, losing your job, receiving a scary health diagnosis, passed over for a promotion, an empty nest, milestone birthdays that have us questioning what the hell we're doing with our life, too many "laying on the bathroom floor crying" moments, life's general fuckery...
We can either let it all define us and drag us down OR we can do the work to rise from the ashes. I choose to rise and if you're here reading this, you do too. I love that for us.
Hi! I'm jen
I help women become their most real, most authentic, most unapologetic, most favorite selves and from that energy, do epic shit & live lives they love the hell out of
MY APPROACH TO LIFE
Living A Fuck Yeah Life is an inside out job which means your relationship with yourself is the most important one so we always focus there first before going outwards
No one else gets to say what your unique version of A Fuck Yeah Life looks like, feels like, sounds like, etc. OR how it fits into your existing life and responsibilities
Who you become along the way is infinitely more important than some mythical final destination
Feelings > action. It's so much less about what you do and so much more about how you feel as you're showing up day to day living your life
Your past does not have to dictate your future because you have a choice each and every moment you're alive. Who you've been has gotten you to where you are now and that in and of itself, is extraordinary. Who you're becoming is just another stunning iteration
Your dreams and desires are on the other side of doing some things differently than you've done in the past and instead of letting this scare you, you excitedly use it to propel you forward
Progress over perfection. Life is going to life...it's how you keep going that defines who you're choosing to be
Life never needs to be "just so" for you to feel deep levels of fulfillment, contentment, joy, meaning, purpose, etc. You are a nuanced creature capable of holding a multitude of feelings, experiences, and truths no matter how sucky or joyful, mundane or exhilarating
You do NOT need to burn everything down to have what you want unless what you want is a clean, fresh start
Stop fixing & start DESIGNING. Decide who you want to be and then decide what actions you're bravely willing to take to become her so you can have the life you want to have.
Be. Do. Have.
I live in a possibly haunted home built in 1905 in the heart of St. Paul (Twin Cities, MN) with my husband and 2 drooly newfs. We became empty-nesters in Fall '23 and thankfully, still love and like each other after all these years (we did a lot of work on that!)
I'm mama to three adult kiddos. I love them deeply and mothering them helped heal ME from a shitty childhood though motherhood didn't come easily or naturally. I'm a Gen X'er but my kids call me a Millennial and I'm not sure how to take that lol
I love vintage Aquaman and extra 🌶️🌶️🌶️🌶️🌶️ smut (hello, Bigfoot 👣), and if you hadn't noticed....I have a thing for b👀bs
I don't do clutching your pearls, playing the woe is me victim, all the reasons why something won't work for YOU, anything and everything MAGA, or an unwillingness to 'go there'
I identify as queer (pan if we're being exact) in a cishet marriage with a dude (Mr. V.). I love him deeply 💖
I'm a strategic project manager with 30+ years of experience and certified Life Coach. I blend the art + science of getting shit done; I know how to motivate and inspire people and break big concepts down into teeny tiny actions which is why I not only help women do the work to love the hell out of themselves but also, bring their Bold AF Visions to life
I have an ADHD brain and Type 2 Diabetes. I've done a loooooot of work to make sure my brain 🧠 and body 💃🏼 stay well-supported though I'm far (far) from perfect
I'm pretty good at making gold from the shit & lessons to learn but I also have an aversion to toxic positivity, love & light, positive/high vibes only. You can miss me with that harmful, gaslight-y bullshit. There's gold in both the light & the darkness and I'm not willing to be one-note
I don't take for granted the privilege I have as a straight-passing, middle-aged, white women from a middle-class background. I have my own shit but don't have to worry about my safety, putting food on the table, being pulled over by the cops, or getting my family's needs met
on a more personal note
I'm obsessed with challenging myself to only give the right amount of fucks which means I protect my energies and boundaries so I can show up in all my roles as the person I choose to be which is kind, genuine, and funny with a lil' tough love thrown in because we're all adults
Fuck is my second favorite F word behind freedom. It's just so...🤌🏼
I rebuilt myself from the inside out (yes - it really was that dramatic) in 2015 and went from self-loathing and trying to escape my life in all sorts of unhealthy ways TO living and loving the hell out of myself and my life. I know intimately how hard this work can be which is why I get so much joy helping others build deep self-belief so they can live their Fuck Yeah lives too
my promise to you
I promise to treat you like the grown ass, amazing woman you are and always show you respect, compassion and kindness. I'm here to walk alongside you (sometimes with a titch of tough-love because again...you're a grown ass woman and sometimes we need that), inviting you to experiment and find your way to living your own unique version of A Fuck Yeah Life.
I will always be honest with you which means I will never, ever pretend to have all of my shit figured out or sugar-coat what it's taken me to do the work, and continue to do the work, to live my unique version of A Fuck Yeah Life.
I also will never tell you exactly what to do because your life and experiences are different than mine. What you want is different than me. What brings you joy and happiness and fulfillment is different from me. We each get to have our own journey in life.
But...I am a mentor and guide deep in my blood & bones and will freely share my life lessons, wisdom, failures, and experiences. I invite you to take what resonates and say a ginormous, "Hell no" to what doesn't.
jen v. xo
YOU KNOW EXACTLY WHAT YOU WANT & NOW IT'S TIME TO MAKE IT HAPPEN
Let's fucking go
The only thing getting in your way? You. Sign up for my FREE guide to make self-doubt your bitch & actions you can start taking today on your Bold AF Visions
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