If we were sitting down having a heart-to heart, I'd want you to know...

✨ You are just as worthy & deserving of a fulfilling life as anyone else.

✨ You do hard things all. the. time. You've got this.

✨You're normal for "having it all" & having done everything "right" yet find yourself still feeling unfulfilled. The system is literally built to keep you feeling this way.

✨ Nothing changes if nothing changes. I'm here to help.

Hi :)

I'm Jen Vertanen

I'm a certified Life Coach, charmingly awkward, sociably introverted, sweary, irreverent, pansexual in a monogamous marriage with a cishet man, and love vintage Aquaman and reading Bigfoot erotica. (Yes, really). You can read other random tidbits here.

I'm married to my 2nd husband (celebrated our 20th in 2021!) and have three children (32, 26, and 18)  and 2 drooly (and stinky) newfs. I always thought I'd look forward to the day the kiddos were out of the house but now that it's almost here, I'm not so sure...

I've been coaching for 10+ years, an expert software development project manager for (ahem) 28 years, and taking women under my wing (i.e. mentoring) for 40+ years. I know a thing or 1000 about getting shit done and helping people be their best possible selves.

I tried to burn my life down in 2015 (at the age of 45) because I was beyond tired of feeling lonely, bored, unfulfilled, and constantly running away from my life in all sorts of unhealthy ways. Thankfully I realized at the 11th hour that wasn't going to fix anything because wherever you go, there you are and THANKFULLY my husband took me back.

In the process of rebuilding my life from the inside out, I not only healed myself and my marriage but years of childhood trauma and decades of heartaching loneliness.

It's my absolute pleasure and honor and delight to help other women say a ginormous "Fuck you" to patriarchy, society, others' expectations etc, and fully embrace living their rebelliously fulfilling lives.

Interested in having me on your podcast or speaking to your audience? You can find my bio + photos here.

You are the:
✨ go-getter, action-taker, decision-maker who feels a bit lost

✨ fiercely independent one who's longing for deeper connections

✨ strong + capable one who's tired of carrying the weight of the world on her shoulders but doesn't want others to see you struggle

✨ brave-hearted courageous one who's afraid to say out loud she needs more from life because what will people think...

You feel like life is passing you by and you really really hate that because it's so not who you are and yet...here you are.

You've read all the self help books and listened to all the podcasts and are beyond frustrated wondering why they seem to work for everyone else and what the hell is so wrong with you? (Hint: they don't and nothing is wrong with you)

Here's what I know. You can have a #blessed life and still feel restless, wildly unfulfilled and wanting more.

I was there at one point too...feeling guilty for wanting more when life was actually pretty damn great...but I didn't feel great which made me also feel ungrateful. Talk about a vicious cycle!

I want you to know that shame you're carrying around for wanting more from life? It's literally doing nothing for you other than getting in your way and dragging you down. And who has time for that?!??!

Instead, we start from a place of desire by tapping into the wisdom of your future self...the one who is already living and loving her life boldly, unapologetically, unashamed,  and out loud.

She holds the clues and we're going to peel back the layers and reverse-engineer until we have a plan that feels doable and excites the hell out of you.

Because that's the key to making changes that stick...when the journey feels good.

Does this sound like you?

Does 80-yo you still love PSLs and getting into all sorts of shenanigans?

What advice does your 80-yo future self have for you?

Learn how to create a loving relationship with her because she is NOT messing around when it comes to her fulfillment + contentment. She holds the answers to questions like "Is this all there is?", "Is it ok to want more?", and "What's it all for?".

Take the quiz

Learn how to apply my signature SELFISH framework in your life and read other blog posts while you're there. This is the core of any work I do with clients or group programs.

Take the quiz to see what wisdom your wisest, coolest, most badassest future self has for today you. Wisdom that makes sure 80-yo you isn't sitting in her rocking chair hella pissed that you didn't take action sooner!

What to do next...

If you're reading along and are like "Hell yes I need this!!!!!" let's make it happen. 1:1 coaching may be the perfect fit for you and I promise I help get you there (living your rebelliously fulfilling life) faster.


Jen has a magical way of getting right into the crevasse of an issue and lovingly helping you to crack it wide open in order for you to let it properly heal. She has an ever-so-loving presence about her and will momma bear through the unshackling process of coming home to yourself and healing from the issues that lie deep down inside of yourself.


Thank you for showing me the mirror and allowing me to finally see and acknowledge the fear that I have been living with. This fear has been so deep that it is literally preventing me from moving forward. It is because of your warmth, kindness, and ability to “go there” with me. You held me in such a safe space that I was able to finally see myself and know that I was going to be okay. You have an incredible gift.


Working with Jen has given me clarity and courage around accepting my true self and the values of connection. Any time I got off a call with her I felt refreshed and clear-headed. She always held a safe place for me to clear my mind while also asking powerful questions to help me see things from a new perspective. She helped me realize I’m never really alone.


Jen has an acute intuition and ability to discover what's beneath the surface through the use of powerful questions and metaphors. Jen helped see that my unwanted controlling behavior was a reflection of my fear of being hurt and taken advantage of. When we explore the things we're not proud of, our deepest fears and secrets, we can feel vulnerable.

Truthtellers like Jen open doors for all of us to go there in the conversations we need/want to have in our own lives.

Thank you for your vulnerability and courage!

I'm an Aries with a Leo Moon and Sagittarius Rising, Enneagram 7, INFP, Manifesting Generator, and Explorer through and through. 

In a nutshell, I get shit done while having loads of fun.

I sometimes laugh (more than I should) at inappropriate times.

So much so that I decided to name my company Socially Awkward Since 1970.

I collect vintage Aqaman.

And while Jason Momoa is HOT, he is not Aquaman.

I was Mother Superior in my high school's production of The Sound Of Music.

Climb every mountain, bitches.

I have a thing for bigfoot and am not ashamed to say I read Bigfoot erotica.

I swear, have tattoos, believe black lives matter, am a liberal Subaru Outback driving precious snowflake, think poop and farts are always funny, sex-worker positive, non-religious, and queer.

I'm also loads of fun to be around but it might not be your kind of fun.

Your mother may have warned you about me...

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