~ Me, Jen V.

It's never too late to create the future YOU want but you do kind of need to going...

My personal mission? Helping you create a future you freakin' love the hell out of starting TODAY!

I have a decade+ mentoring & coaching women who are ready to say a ginormous hell yes & take action towards their dreams

Hi! I'm Jen Vertanen and I'm thrilled you're here!

If I've learned one thing since 2015 and doing my own work to rebuild myself it's this: life is so much better - even in the shitty moments - when you deeply know and hella respect who you are and give yourself what you need to live a fulfilling life.

I created The SELF Approach™ in 2023 after a decade+ working with women around worthiness + enoughness (or the flip-side, feeling too-muchness which is totally not a thing...you are never too much) AND my own journey from loneliness and self-loathing to deeply loving the hell out of myself and my life.

I intimately know the profound difference loving ourselves TOO (in addition to everyone else we love) has in every aspect of our lives, including our future.

I blend a myriad of skills together from corporate project manager to certified life coach to beentheredonethat to help women do the work so they can live and love the hell out of themselves and their lives.

This website is full of lessons learned, practical tools you actually want to use, perspective shifts, pep talks, lightbulb ahas, camaraderie, and the deep belief that loving yourself and your life is possible no matter what

as heard on

and more

We start with the end in mind - your dreams, desires, and non-negotiables, and quickly reverse-engineer so you can take action TODAY. Breathe a huge sigh of relief as vision becomes reality


 We act like objective detectives as we gather the clues of who you are and who you want to be. We never rush the process but we also don't linger because who has time for dickin' around?!


All along the way, we take inspired & intentional action because this is how meaningful change happens. We can't think our way to a different result and if nothing changes, nothing changes


The SELF Approach™ is a powerful & life-changing framework for "doing the work"

Start with Desire · Examine the "Data" · LEAN INTO Action · Future Becomes Reality

Your desired future becomes reality as you experiment and iterate as you fall in love with yourself and your life. You no longer question if this is all there ever is but approach the future with excitement and confidence that it's all possible


When will you say yes to your dreams? Your desires? Who you want to be as you move about the world?

Now it's my mission...

Helping women create the future they WANT and fall in love with themselves and their lives...all without burning it all down...

because wherever you go, there you are.

Imagine a world of people (especially women!) fully engaged in their lives and sharing their gifts with the world all while getting their own needs met too.

Talk about a ginormous middle finger to a world that profits from our pain instead of our joy & fulfillment.

I live in the Twin Cities (Minneapolis/St. Paul), MN with my husband and our 2 drooly newfoundlands (we're officially empty nesters after raising babies for 33 years!)

I thrive on new experiences, anything that gets my adrenaline pumpin', and extra, extra love a super dry red 🍷.

I did my own work to heal my ish and am now living MY version of a life I love the hell out of.

I will never be done growing + learning and my personal mission is keeping 80-yo future me hella proud because hoo-boy can she be a feisty, spicy one! (hint...when we work together, we start by creating a super detailed vision of your 80-yo self!)

You could say I'm slightly obsessed when it comes to women loving the hell out of themselves & intentionally creating their futures

Current obsessions: Extra dry red wine, anything created by Taylor Sheridan, finding the perfect shade of red, smashing the patriarchy, Kindle Unlimited, & the word "fuck"

Around here...

We unapologetically own our shit & do the work to heal

We are our own damn heroes

We are pro-aging & don't take the luxury & privilege of time lightly

We live in the both/and and hold space for nuances and complexities

We own our privilege

We have a strong bias for action

Ego doesn’t drive the bus…at least not all of the time

Life is a grand adventure and we stay in relentless pursuit of a life well lived and loved

So welcome. Settle in, get cozy, poke around, and I can't wait to hear what becomes possible when you're intentionally creating the future YOU want starting TODAY!

Official bio

Jen Vertanen is a Life Design Coach for disillusioned "have it all" women and has been helping women for a decade+ fall in love with themselves and their lives by intentionally creating the future they want instead of leaving it to chance.

Jen has been on the frontlines with her own personal transformation (from loneliness and self-loathing to not only loving, but liking herself and her life) as well as the thousands of lives she’s helped through coaching and podcasting which led her to develop The SELF Approach™.

Using her signature candor, humor, and unique approach to "doing the work", Jen wants the world to know it’s never too late but you do kind of need to get going.

When she’s not coaching or thinking up new exercises for clients, you can find Jen unwinding at the end of the day bingeing anything Taylor Sheridan with her hubby and newfs in Saint Paul, MN.

Website: jenvertanen.com
Instagram: instagram.com/_loveyourdamnlife

Check out my other podcast interviews here...I'm an engaging guest and not afraid to go there (which happens to be the name of my first podcast)

I deeply believe in living a life full of joy, safety, love, connection, belonging, etc and take my responsibility in creating that for myself very seriously

I love vintage Aquaman and 🌶️🌶️🌶️ smut and you already know my love for an extra dry red

I listen to Encanto, Les Misérables and Moana on repeat and still get the words wrong

I identify as queer (pan if we're being exact) in a cishet marriage with a dude (Mr. V. aka my Batman) I love deeply

I am neurodiverse (ADHD) and love learning how to partner with my big, beautiful brain. It's an obsession really, lol

I have an aversion to toxic positivity, love & light, positive/high vibes only. You can miss me with that harmful, gaslight-y bullshit

I don't take for granted the privilege I have as a straight-passing, middle-aged, white women from a middle-class background. I have my own shit but don't have to worry about my safety, putting food on the table, being pulled over by the cops, or getting my needs met

Random tidbits

Ready to "do the work" so you can love your damn life?

Try a FREE exercise and get started TODAY. Clients LOVE this exercise!

Stop wishing & start doing; Don't leave life to chance
Jen Vertanen is a Life Design Coach for action-takers who are ready to "do the work" to fully love their damn lives

© 2023 Jen Vertanen & Love Your Damn Life

Disclaimer | Terms & Conditions | Privacy Policy

A neurospicy (ADHD) woman and LGBTQ+ owned business