Be the woman who unapologetically goes after what you need in life - more joy, impact, fulfillment, meaning, purpose. Just...more

You're ready to live a life that excites the hell out of you & 

actually make it happen!

What if you could love your damn life?

You seemingly have it all and life looks pretty damn good from the outside looking in but you want know there's more for you

More meaning, purpose, intention, excitement, fulfillment, contentment...the list goes on. Life isn't bad but you feel...disillusioned

You're super quick making decisions and taking action when it comes to your family and work but for yourself? Not so much BUT you know you can do it...whatever "it" may be

You used to have all the mojo and confidence in the world but you've lost some of that...✨sparkle✨ that makes you YOU and you want your mojo back!

Also? It's really fucking hard asking for support because you're the strong one. It's who you are and you're proud of that but you're also ready to get out of your own way and fall in love with your life again...even if it means getting vulnerable

If you resonate with any of the're in the right place

I used to feel like a stranger in my life too until i approached "doing the work" in a way that felt good & now teach others how to do the same

The SELF Approach™
S - Start with desire
E - Examine the "data"
L - Lean into action
F - Future self becomes reality
The SELF Approach™
S - Start with desire
E - Examine the "data"
L - Lean into action
F - Future self becomes reality
The SELF Approach™
S - Start with desire
E - Examine the "data"
L - Lean into action
F - Future self becomes reality
The SELF Approach™
S - Start with desire
E - Examine the "data"
L - Lean into action
F - Future self becomes reality

With my decade+ coaching & mentoring, I help seemingly have it all disillusioned women design lives they love and with my expert project manager skills from decades in software development, actually make it happen.

If your story starts anything like mine, you've checked the boxes, done everything you were supposed to, and life looks pretty damn good but (and this is a big one) you find yourself kind of bored, unfulfilled, and wondering if this is really all there ever is (which is exhausting on top of everything else!).

You want more. You were literally made for more. And you're done apologizing for it.

I'm here to tell you there is absolutely nothing wrong with wanting more no matter what your mom or partner or nosy aunt say.

You want more fulfillment, meaning, purpose, joy, impact, freedom, etc.

Which also means less...less overwhelm and pretending everything is "fine".

Hi, hi! I'm Jen V.

Life Design Coach and creator of The SELF Approach™

Imagine a world full of women living & loving the hell out of themselves and their lives

I will help you create a vision for your that excites the hell out of you and then together we make it a reality as fast as we possibly can

Thank you for showing me the mirror and allowing me to finally see and acknowledge the fear that I have been living with. This fear has been so deep that it is literally preventing me from moving forward. It is because of your warmth, kindness, and ability to “go there” with me. You held me in such a safe space that I was able to finally see myself and know that I was going to be okay. You have an incredible gift.


Heather K.

We start with the end in mind - your dreams, desires, and non-negotiables, and quickly reverse-engineer so you can take action TODAY. Breathe a huge sigh of relief as vision becomes reality


 We act like objective detectives as we gather the clues of who you are and who you want to be. We never rush the process but we also don't linger because who has time for dickin' around?!


All along the way, we take inspired & intentional action because this is how meaningful change happens. We can't think our way to a different result and if nothing changes, nothing changes


The SELF Approach™ is a powerful & life-changing framework for "doing the work"

Start with Desire · Examine the "Data" · LEAN INTO Action · Future Self Becomes Reality

Your desired future becomes reality as you experiment and iterate as you fall in love with yourself and your life. You no longer question if this is all there ever is but approach the future with excitement and confidence that it's all possible


Zoom ahead and think about you 3 months from now, 6 months, 1 year, 5 years, 20 years, 40 years, etc.

Your future self will be so happy today you decided to no longer make do with slapping a smile on your face and calling it "fine"

Imagine future you SO HAPPY today you took action

"Working with Jen feels like coming home at the end of a long day, whipping your bra off & get ting into your pjs, sinking down into a comfy chair with your cozy blanket and taking the deepest breath you've taken all day...and then she drops an innuendo that has you laughing your ass off...."

Fast track "doing the work" with The SELF Approach™

I created The SELF Approach™ in 2023 after a decade+ working with women around worthiness + enoughness (or the flip-side, feeling too-muchness which is totally not a are never too much) AND my own journey from loneliness and self-loathing to deeply loving the hell out of myself and my life.

I intimately know the profound difference loving ourselves TOO (in addition to everyone else we love) has in every aspect of our lives, including our future.

I bring my decades of experience from corporate project manager to certified life coach to beentheredonethat to help women do the work so they can live and love the hell out of themselves and their lives.

Ready to "do the work" so you can love your damn life?

Try a FREE exercise and get started TODAY. Clients LOVE this exercise!

Stop wishing & start doing; Don't leave life to chance
Jen Vertanen is a Life Design Coach for action-takers who are ready to "do the work" to fully love their damn lives

© 2023 Jen Vertanen & Love Your Damn Life

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A neurospicy (ADHD) woman and LGBTQ+ owned business