Hey hey!

Creator of The SELF Approach™ and Life Design Coach

I help go-getters, decision-makers, get-shit-doners, have-it-all-ers, personal-development-side-eyers go from falling asleep wondering if this is all there ever is to living a life that has them jumping out of bed excited to do it all over again.

Don't leave your future to chance. Intentionally create the future YOU want starting NOW!

Love Your Damn Life

Love Your Damn Self

Love Your Future Self

Do The Damn Work

I'm Jen Vertanen

See how good "doing the work" can feel with this FREE exercise that clients love!
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Does any of this resonate with you?

✨ She makes herself a priority in her own damn life. She’s done dicking around when it comes to her happiness + satisfaction. Life is short and she doesn’t have time for anyone who thinks it’s selfish to put yourself first sometimes.

✨ She’s kind, compassionate, generous and also, stingy with her fucks and only gives the right amount of fucks to what she holds near and dear.

She’s strong, confident, + hella independent but also loves to be waited on and taken care of sometimes because she’s also multi-layered and complex.

✨ She embraces aging and all the dreams and opportunities in front of her. She looks back only to learn and move forward.

✨ She has very intentionally selected her ride or dies and will cut a bitch if anyone messes with her people.

She knows her inherent worth and value and isn’t afraid to take up space and ask for what she needs. She shows up for herself.

✨ She’s worked hard to cultivate a strong sense of trust in herself.

✨ She leads with desire, pleasure, and joy because the old way of hustle, grit, and grind got her places…but not where she wanted to go.

She’s able to laugh at life’s sometimes fuckedupedness, take a deep breath, and then figures out what lessons she might need to learn.

✨ She models self-friendship to those around her including her friends, family, co-workers, children (young + grown), etc.

✨ She owns her shit and apologizes from the heart when she’s been the asshole.

✨ She’s not afraid to ask for help or get support because she knows it comes from a place of self-love, friendship, + compassion, and ultimately, strength.

✨ She knows when it’s time to rest even if she can only grab 2 minutes to take her first deep breaths of the day AND THEN SHE RESTS.

She acknowledges her privilege and uses it to give back financially and/or with her time. She works on her inherent biases.

✨ She engages her highest vision of her future self to make decisions and take action in the here and now because she’ll be damned if future her is a bitter and lonely old woman.

✨ She doesn’t tear herself down. She doesn’t beat herself up. Life has its ups and downs but she always has her own back.

✨ She knows that because she makes herself a priority, she’s able to better care for those around her (which is the opposite of being selfish).

It doesn’t happen overnight but if this is something that speaks to and calls to you, I’d love to work with you to make it happen.

If you’re reading this and thinking – omg – that sounds so selfish – I hear you AND I’m going to invite you to think about this – if every person in the world was able to be emotionally well, how much better the world would be for ALL its inhabitants.

Yes, we have a long way to go to make it an equitable world for ALL but because she has her needs met, she’s able to more effectively and efficiently help others whether it’s through how she parents, is a boss, business owner, volunteer, girlfriend, partner, etc.

We heal in community, one person at a time.

Are You a No BS Woman?

Love Your Damn Life



Ready to design the future YOU want starting TODAY?

Try my unique spin on the future self exercise and see how good it can feel to "do the work"
it's 100% free & you'll be doing your own work in no time

Stop wishing & start doing; Don't leave life to chance
Jen Vertanen is a Life Design Coach for action-takers who are ready to "do the work" to fully love their damn lives

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A neurospicy (ADHD) woman and LGBTQ+ owned business