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One of the tools I use often in both my coaching and my day job (software development project manager) is the concept of reverse engineering. The technical definition is the reproduction of another manufacturer’s product following detailed examination of its construction or composition but I like to think of it as deconstructing what you want […]

A daring older woman jumping into water with the words Start With the End in Mind to Become Your Future Self with Jen Vertanen

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If you have the time, space, and resources in your life, here are some ways you can start showing up for yourself and having your own back. Simple, not easy I said simple – not easy. But practice these (i.e. don’t set yourself up for failure thinking you’re going to knock this out of the […]

A beautiful midlife woman with brown hair in a blue hammock looking directly at the camera

My 80-year-old self. My north star. My wisest mentor.  I’ve worked hard to create a loving and productive relationship with her. She never leads me astray. She’s never unkind to me. She always guides me in the right direction. She is warm and loving and hilarious and feisty and loves to dance and sing and […]

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A pair of older woman's hands clasped - she's wearing a green gingham dress with the words the wisdom of your future self

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Hello, dear fellow strong, independent, ambitious woman who mostly has her shit together…at least from everyone else’s perspective! I see you working so hard to keep it all together and be the best wife, mom, friend, sister, daughter, leader, auntie, employee, etc. that you possibly can. And I want to acknowledge it’s…a lot. (I know…) […]

A woman writing in a journal with the words a love letter to you

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What do you truly & deeply value and why is it so ding-dang important to know?!? Think of values as your north star…your compass…your guide to decision-making and course-correcting. The ultimate in knowing yourself inside and out. That which brings joy, meaning, and fulfillment to your life. Pretty f*cking important, amiright? That’s cool and all […]

A funky black and white chair with a white pillow with yellow lettering that asks what are your core values

First things first – let’s talk about the elephant in the room ==> we live in an ageist society. And that sucks hairy donkey balls. But that doesn’t mean that each and every one of us reading this (including me) can’t do our part in changing the narrative. Will it take time? Yes. Is it […]

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