Try a FREE exercise yourself and see how good it can feel to "do the work". Clients love this!

"Do the work" to love your damn life starting TODAY!

You'll also receive regular-ish emails from me all about how to create the future YOU want and can unsub any time. Also? Spam is gross (like...literally and figuratively) and I NEVER share your information. You can check out my privacy policy here.

Sign-up if you want to make "doing the work" feel good


I get asked all the freakin' time who built my website and Hi. It's me. And the only way I can make it as good as it looks is with ShowIt


Alongside ShowIt comes Canva for the design ride. I'm not an affiliate but dang...I use their tools pretty much every day for every thing

Fave tools for biz


I can't live without's literally my second brain and houses everything I need to organize my biz & life


This is what I use to schedule client sessions, coffee chats, etc. I've tried them all and this is hands-down my fave to use


Much like calendars, I've used many email providers and keep coming back to ConvertKit for its ease of use and capabilities


I've only ever used Bluehost to host my websites and their support has always been super helpful. No complaints here!


This is what I use as my checkout vendor and where my courses are housed. Super easy to setup and I find it visually appealing and


I'm not SUPER huge on pop-ups but love having a few here and there and love the simplicity & flexibility convertbox offers


I mainly use this app to help me fall asleep when my brain is running a gazillion miles a minute...after years using the free version, I finally bought the paid

You Need A Budget

YNAB is the only reason I'm able to stay on top of all things monies. It just works and is a pleasure to use

*Some links are affiliate links and if you purchase, I will receive a small commission that's entirely free to you. I only share items I'm actively using and recommend

Fave tools for life


I can't live without's literally my second brain and houses everything I need to organize my biz & life

Yoga w. Adriene

I LOVE Adriene's gentle presence and her giggling at sexual innuendos. She has SO MANY free videos on YouTube!

Hey there!

I'm a magical mix of coach, perspective-shifting mentor, hair-holder, consultant, wing woman, get shit done'r, silver lining finder, & slightly annoying cheerleader

I'm Jen Vertanen, Life Design Coach & creator of The SELF Approach™

I used to roll my eyes at the notion of self love and loving my life because it felt so far outside the realm of possibilities. I thought both were saved for those who'd escaped childhood unscathed.

But a perfect storm in 2015 had me wake TF up and heal my childhood ish. Along the way, I started to not only love but LIKE myself and I stopped wanting to escape from my life and instead, intentionally create my exciting future. That's saying a lot when you read my stories!

And now? I've created my own framework (The SELF Approach™) and  get to help women all around the world fall in love with themselves, their lives, and create the future THEY want. How cool is that?!?

Ready to "do the work" so you can love your damn life?

Try a FREE exercise and get started TODAY. Clients LOVE this exercise!

Stop wishing & start doing; Don't leave life to chance
Jen Vertanen is a Life Design Coach for action-takers who are ready to "do the work" to fully love their damn lives

© 2023 Jen Vertanen & Love Your Damn Life

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A neurospicy (ADHD) woman and LGBTQ+ owned business